Articles written by Terence P Ward
Showing 1-100 of 125 Articles
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Managing the Millenials
Jason Ryan Dorsey's "Y-Size Your Business" offers advice for older bosses on understanding his generation, both the good points and the bad.
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Dangers of Hired Wikipedia Editing
Wikipedia has no policy on paid editing, but when entrepreneur Gregory Kohs announced he would create articles for hire, he was banned, and the policy left unchanged.
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Women's Dating Rules as Career Advice
The rules of dating are different for men and women, and so too are the rules for career advancement. Nicole Williams suggests how dating rules can be career advice.
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Marketing Using Blogs, Twitter, and the Web
In "The New Rules of Marketing and PR," David Meerman Scott lays out the best ways for a business to get noticed, and why ignoring them is a bad decision.
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Contents of a Press Kit
Companies of all sizes should have a press kit compiled. Also called a media kit, it provides background information helpful to reporters, bloggers, and consumers.
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New Rules for News Releases
The traditional formula of cultivating relationships with targeted journalists before sending press releases is giving way to news releases for all audiences.
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Using White Papers for Marketing
A white paper is a technical document that argues for a specific position or way to solve a problem. It is a business tool that demonstrates the expertise of the writer.
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Listing a Business on Google Local
Google is the number one way that people find information about local businesses, so it makes sense to write the content that will be found in the local search results.
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How to Ruin a Pot of Coffee
Coffee has a flavor that must be gotten used to under the best of circumstances, and can be ruined easily by making any of several common mistakes.
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Technical Jargon of Wikipedia
Reading the English Wikipedia requires a decent vocabulary, but once one begins to edit articles there, a guide to the dense acronyms and jargon is useful.
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Wikipedia as a Marketing Tool
Wikipedia may be able to get the word out about a company, but its users are only interested in dispassionate, third-party information which educates.
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Making Sales Presentions Like a Master
Sales presentations are often dry and stuffy, but not when Steve Jobs adds his dramatic flair to them. Carmine Gallo dissects what makes Jobs such a great presenter.
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Green Printing in the Hudson Valley
David Scott runs his printing business in according to green principles because he cares about his company's impact on its employees, neighbors, and customers.
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Verifying Business Information in Wikipedia
The policy for Wikipedia is that all information included must come from reliable sources that can be verified. Incorrect information about a business can be removed.
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Night of 100 Pumpkins Draws New Paltz Artists
The Night of 100 Pumpkins is an annual pumpkin-carving competition that brings more than a hundred entrants and a thousand visitors to The Bakery on Halloween night.
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Samhain in New Paltz
New Paltz is known for Halloween, but practicing Pagans take time on October 31 to celebrate Samhain, a night for honoring one's ancestors.
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Haunted Hasbrouck Carries on a Scary Tradition
The Guenther family of New Paltz created such a popular haunted house on Halloween that when they tried to retire the tradition, nobody would let them stop scaring.
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New Paltz Halloween Parade Open to All
For perhaps forty years, New Paltz has started off its fun-filled Halloween with a parade down Main Street that one and all can participate in.
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Wikipedian Editor for Hire
What does Wikipedia policy say about being paid to edit articles in the encyclopedia? This article in a nutshell: it's not forbidden, but make sure you follow the rules.
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Huguenot Street's Historical Halloween Event
Historic Huguenot Street becomes haunted on Halloween by scary tales unearthed from New Paltz' past and folk tales of its Dutch and Native American ancestors.
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New Paltz Teen Seen Haunts Community
The New Paltz Youth Center gives community teens a chance to scare people and not get in trouble for it by working at the Teen Seen's annual haunted house.
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Is Wikipedia a Reliable Research Tool?
The debate over Wikipedia's accuracy continues, pitting learned academics against 21st-century students who desire to get answers fast.
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A Simple System for Small Business Marketing
The name is confusing, but the system in the book Duct Tape Marketing is a trackable way to market a small business, and is perfect for those without marketing support.
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Neutrality in Wikipedia for Business Writers
One of Wikipedia's core policies requires articles to be written from a neutral point of view, a concept that frustrates honest and dishonest business writers alike.
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Using Wikipedia as an SEO Strategy is a Bad Idea
The 6th-largest web page can be edited by anyone, which makes it an attractive place to plant links. However, the culture and tools of Wikipedia make this a pipe dream.
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Google Speaks Provides Look at Online Giant
Does Google keep to the motto "don't do evil?" Janet Lowe's Google Speaks, which digs into the internet behemoth's history and holdings, has some answers.
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Free Images from Wikipedia
Images found on Wikipedia or its sister projects may be used and modified freely by anyone. On the other hand, this means not all pictures may be uploaded to the site.
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Review of Little Voice Mastery
Sales guru Blair Singer says that daily decisions are often guided by secret little voices. He explains what they are, where they come from, and how to manage them.
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Featured Articles on Wikipedia
Academic researchers can trust the content of Wikipedia's featured articles, which are peer-reviewed for accuracy, neutrality, and quality of their references.
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How to Get Exposure for a New Wikipedia Article
The "Did You Know?" section of Wikipedia's main page highlights information from the encyclopedia's newest articles. Here's what it takes to make the grade.
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Business Notability in Wikipedia
Wikipedia is alluring because it's prominent and easy to edit. Take time to learn about its notability criteria before trying to use it for promotional purposes.
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When an Article is Deleted from Wikipedia
The allure of Wikipedia's ease of editing often leaves new editors with all their work deleted because it violated some policy or other. Here are options to consider.
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How to Use a Cat Carrier Without a Fight
Not every trip to the vet needs to start with a harrowing fight to cram the cat into the carrier. Adapting to the cat's natural curiosity can help reduce the fear.
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Social Networking and Online Security
As web users demand more convenience and interactivity, the old model of having a unique username and password on each site is being placed with a universal web identity.
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Three Ways to Bulletproof Business Editing
In the likely case that your company doesn't have an editing and proofreading budget, some advice for keeping your copy clear of errors.
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No-Compromise Leadership by Neil Ducoff
In No-Compromise Leadership, business consultant Neil Ducoff lays out a tough course for business leaders: take responsibility for everything that goes wrong, and fix it
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Squidoo Business Strategies
The promise of Squidoo Lenses is that they will make money for their owners. A look at some different strategies for using lenses to generate income.
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3 Make-or-Break Items for Business Proposals
Business proposals must be highly competitive in a tight economy. Here are 3 elements that, if used wisely, can make a proposal rise to the top of the pile.
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6 Tips for Writing Strong Business Proposals
Putting together a business proposal for a large contract can seem intimidating or overwhelming, but if your company is right for the job it needn't be.
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Building a Blog's Technorati Authority
Technorati.com calculates its all-important Authority for blogs by watching which blogs are being linked to, and by whom. Learn to use this directory for deep linking.
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How to Claim a Blog on Technorati.com
Technorati.com is a directory that rates blogs with its Technorati Authority. Claiming blogs on this site can increase traffic from the millions of blogs it catalogs.
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Selling Books Online Through Better Promotion
Author Stephanie Chandler shares her knowledge about online book promotion, culled from what she learned writing and selling three other business books.
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Paid Blog Posts and Blogvertorials
Businesses are seeking ways to monetize blogs for marketing, and paid blogging changing as it develops the best model for hired bloggers to write "blogvertorials."
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Lessons in Teambuilding From Sailing Cape Horn
Consultant Rob Duncan took his life in his own hands sailing around Cape Horn, the "Sailor's Everest." He came away with these lessons on managing business teams.
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Home Business Time Management Tips
Wearing too many hats for one's own business can make time management difficult. Saugerties-based professional organizer Eileen Cunningham offers productivity tips.
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Affordable Competitive Intelligence Strategies
Rob Duncan explains how to quickly gather intelligence about what your competition is doing without blowing the budget or selling your soul.
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Using Twitter for Client Communication
Twitter provides a format for businesses to reach out to customers quickly and consistently. Customer service, rumor control and publicity have never been easier.
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Gender-Neutral Spivak Pronouns in the Office
The Spivak pronoun is one of many proposed solutions to the gender bias of English pronouns - but this one sounds natural and is easy to learn.
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Using Hashtags for Organization in Twitter
Hashtags are a method of organizing the "tweets" sent via microblogging platform Twitter. Posts marked with hashtags are more searchable, at the cost of some characters.
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Making Introductions at Networking Events
Knowing how to introduce people puts one in a position of influence and power in the business networking community; all one needs is a good memory to get started.
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Business Parties and Mixers
Business card exchanges and other networking events send a mixed message about appropriate behavior - should you eat the food or be ready to shake hands?
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Writing Business Christmas Cards
Sending Christmas cards for business is a wonderful idea - make sure the message is tasteful, appropriate, and respectful of both the season and the relationship.
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Care and Feeding of Cut Christmas Trees
Christmas trees are a festive and popular holiday decoration, setting the tone for the season. Proper selection and care will keep them merry and bright for the duration.
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History of the Christmas Tree
What is the history of the Christmas tree? How does it relate to the religious and secular history of the holiday? Learn more about this old holiday custom.
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How to Remember the Names of Business Contacts
Everyone's wearing a name tag and handing you business cards and you still can't remember names? Don't lose business over a bad memory; try these tricks instead.
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How to Shake Hands at Networking Events
One of the first nonverbal cues a person sends while business networking in the United States is the handshake, a gesture that is routine but far from unimportant.
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How to Use StumbleUpon to Drive Web Traffic
StumbleUpon randomly serves up web pages of interest to its users. Used well, it can drive a huge number of hits to a site, but misuse can earn the thumbs-down.
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An Overview of LinkedIn Applications
With the release of its first applications, LinkedIn seeks to position itself as the place where businesses use the tools of social networking to connect and interact.
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How to Use Facebook Pages for Business
Facebook is a trendsetting company in the arena of online social networking. The release of its Facebook Pages application has made it easier for businesses to join in.
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How to Write Online Reviews
Tough economic times cause people to do more research before making purchase decisions. Helpful online product reviews state their case quickly and completely.
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How to Write Recipes
Sharing meals is a win-win situation: get new cooking ideas, make new friends, thrill the family with new foods. Follow these tips to write recipes that will be a big hit
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Peculiar Plurals
Words that have nonstandard plural forms keep a writer on guard. The most dangerous of these are the ones that are more common in their plural form.
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Survival of the Shawangunks Race, New Paltz, NY
A typical triathlon is a 140-mile race combining swimming, cycling, and running. The SOS is only a fraction as long, but with seven transitions it's one of the toughest.
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Writing Reviews Online
"Get paid for your opinion!" many websites blare, promising big rewards for well-written reviews. However, the actual pay structures are often shrouded in mystery.
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Halloween in New Paltz
Halloween in New Paltz, New York is a day that is packed with interesting events to celebrate the holiday, all of which are inexpensive if not free for participants.
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Vegetarian Diets for Cats
The healthy, natural path for humans may be vegetarianism, but holistically-raised housecats should be carnivores like their ancestors.
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Citing Sources in a Business Plan
In a tight credit market, lenders and investors want to see verifiable information in a business plan's analysis. When seeking financing or investors, show the facts!
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Choosing a Speaking Style
The best speakers learn to write their speeches down, but they neither memorize nor read them. The best audience connections come from somewhere in between.
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Good Name Tags Help with Networking
People will more likely do business with those they know, like, and trust. Properly used name tags will help contacts learn your name more easily.
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Using Yours and Theirs Correctly
The apostrophe is the source of many writing mistakes, but it cannot be mastered without unraveling the tangle of "yours" and "theirs."
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Keyword Density and Google
Keyword density and other factors are very important in determining search engine results, but good writing is always the best bet.
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Volunteer to Build Networks
Does volunteering get you business referrals? No, but yes - it won't create referrals automatically but it helps build the networks needed for word of mouth marketing.
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Redundant Acronyms
An acronym is convenient shorthand to convey the meaning of a longer phrase using less time and space. For a writer, it is fraught with secret danger.
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Using Apostrophes Correctly
Any reader of the this article that doesn't see the errors in the subtitle could stand a refresher in how to use apostrophes.
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Discordian Law of Fives
Number five is linked to everything in the Universe, according to the numerology of the Discordian religion. Being a tenet of a chaos religion does make one wonder.
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Drafting a Partnership Agreement
Creating a business partnership can be as easy as a handshake in the United States, but a written agreement will serve all parties better.
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Youth Swordfighters Learn Values
Boffers are medieval weapons made from PVC and foam. The Order of the Roc teaches medieval values like honor and chivalry with martial skills.
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Book Review: The 29% Solution
Only 29% of people are actually connected to everyone else through six degrees. This networking book promises to improve those odds.
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How to Review a Business Book
Business owners need to read in order to stay on top of current trends. Good book reviews help busy professionals choose which books to read, and which to avoid.
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Writing Wedding Vows
Couples are choosing the wording of their own wedding vows more often, and both wedding officiants and freelance writers can help them find the write marrying words.
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Get Smart Balances Humor, Action
Agent 86, Maxwell Smart, played by Steve Carell in this 2008 feature film, is not an incompetent agent in this version of the 1960s spy parody television show.
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Business Plan Executive Summary
Executive summaries often get short shrift in the business planning process, but they determine whether or not the business plan is ever even read by its target audience.
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Navigating a Five-Way Intersection
Kingston, NY's famous "Five Ways to Die" intersection has been a source of traffic accidents for many years. Leave the ego in the trunk & avoid being a statistic.
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How to Write "How-to" Articles
A writer that doesn't know how to write a "how-to" article is not only limiting his business, he is calling into question his ability to write for pay.
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Pagan Ritual Campfires and Ashes
Ashes from some ritual Pagan fires have crisscrossed the United States over the last 20 years, symbolically drawing the Neopagan community closer together.
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Get More Business Referrals
Business owners will get more word of mouth referrals if they ask for very specific kinds of clients, according to the tenets of referral group BNI.
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Product Review: Parasite Dust
Parasite Dust, by Buck Mountain Botanicals, kills all external parasites from fleas & ticks to scabies & mange without exposing dogs & cats to toxic chemicals.
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Book Review: Truth or Delusion
Business networking never works for those who sit back and wait for it, according to Ivan Misner's book, "Truth or Delusion? Busting Networking's Biggest Myths."
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Home Prepared Natural Cat Food
The healthiest cats eat raw meat almost exclusively, as they would in the wild. Here are some tips for making a natural cat diet convenient to prepare.
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Business Thank-You Notes
The personal touch of a thank-you note can strengthen a professional business relationship. It demonstrates an interest in the other person's business that is memorable.
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Writing Strong Business Slogans
A powerful slogan, witty memory hook, or captivating tagline on a business card or in conversation can make your business memorable and marketable in just a few seconds.
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Spells to Attract Money
Casting a spell to attract money and wealth can be very successful! Tips on how to make any money spell more likely to do its job.
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BNI Membership Drives Profits
BNI is the most prominent group specializing in business referral generation for its members. Its "Givers Gain" philosophy drives its success.
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Customer Letters Drive Business
Nothing can solidify a small business reputation like a stack of client testimonials. Savvy consumers rarely make decisions without seeing what their peers think first.
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Business Card Design
Well-designed business cards are pocket marketing tools that will generate leads long after the networking event is over.
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Develop a Business Reputation
"Any publicity is good publicity" doesn't work as well for the small business owner. A reputation for strong ethics and solid business values will get far more clients.
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External Tumors in Dogs and Cats
Tumors have been burned away by black salves and cut out by knives for centuries. In pets, new and old solutions compete for success.
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Writing Ezine Articles
Get your name and your business dispersed for free by providing content for ezines, electronic magazines. Ezines crave content, so profitable partnerships are possible!
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Business Networking Events
Business networking events are an essential piece of any word of mouth marketing plan. With a good plan, mixers are a powerful business growing tool.
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Business Networking Tips
Word of mouth marketing is a powerful tool when used correctly. Good business networking skills generate considerable goodwill, which leads to profits.
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