Articles written by Mary Yerkes
Showing 21 Articles
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Six Ways to Go Green with Your Dog
Green is going to the dogs. Dog owners everywhere are making eco-friendly choices for a happy, healthy "green" dog.
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Create a Magazine Media Kit
Advertising account executives control advertising dollars. A magazine's media kit must give them everything they need to know to place an ad on their client's behalf.
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Your Magazine's Editorial Concept
Your editorial concept is your guiding light. It impacts your every decision and keeps you on course. Here's what you need to know about creating yours.
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Five Reasons Why New Magazines Fail
Most magazine start-ups fail -- many after their first issue. Will yours be one of them?
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Energize Magazine Articles With Anecdotes
Effective anecdotes do more than entertain readers. They reveal truth and evoke an emotional response in readers that draws them in and keeps them reading to the end.
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Magazine Publishing Advice From a Pro
When it comes to magazine publishing, where does one begin? WOW! Women on Writing founder and CEO Angela Mackintosh offers some practical advice.
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WOW! Women on Writing Success Story
Wow! Women on Writing went from a start up e-zine with no readers to a Writer's Digest 101 Best Websites for Writers in a little over two years. Here's how they did it.
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Diversify to Keep Freelance Dollars Coming In
What works for your stock portfolio works for your freelance business, too. Savvy writers diversify to keep those freelance dollars coming in during a recession.
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Break into Magazines by Breaking the Rules
Linda Formichelli writes for top national magazines and makes good money doing it! And, according to Linda, so can you -- if you're good and know which rules to break.
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Expert Breaks the Rules of Magazine Writing
Renegade writer Linda Formichelli breaks all the rules of magazine publishing. Yet, she manages to write for top national magazines. Here's how she does it.
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How to Find Expert Sources
Writers need expert sources to make their articles come alive. But where does a writer go to find expert sources? It's easier than you might think.
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How to Write Personality Profiles That Sell
More magazines are running profiles of intriguing, larger-than-life personalities than ever before. Here's how you can cash in on this flourishing market.
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Write for Trade Magazines to Boost Your Income
Trade magazines pay well and can provide a steady stream of cash for magazine writers. Learn how to boost your income with trade journalism.
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Welcome to Serenity
Looking for a little serenity this holiday season? To promote her new book, New York Times bestselling author Sherryl Woods created a virtual online holiday oasis.
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Writing Your Healing Story
Linda Joy Myers, Ph.D., MFT, is the founder and president of the National Association of Memoir Writers and author of Becoming Whole: Writing Your Healing Story.
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Linda Joy Myers Discusses Memoir Writing
Linda Joy Myers, Ph.D., MFT, is the founder and president of the National Association of Memoir Writers and author of the award-winning book, Don't Call Me Mother.
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Mistakes Writers Make When Working with Editors
Are you a freelance writer with a steady stream of magazine assignments? If not, you could be making one of these mistakes.
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Sample Query Letters that Worked
You have one chance to make a good first impression with an editor. Make it count! Learn to craft queries that rise above the competition and grab an editor's attention.
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Email Signatures for Writers
An email signature line is a marketing opportunity. Smart freelance writers use it to generate new leads, highlight their accomplishments, and build their brand.
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Parenting Tips for Reducing Sibling Rivalry
Sibling rivalry -- jealously and competition between siblings for their parents' love, affection, and attention -- can create conflict in any home. What's a parent to do?
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Family Pets: Victims of Domestic Violence
Are you a victim of domestic violence? Chances are your pets are, too. Studies reveal widespread animal cruelty and abuse related to incidents of domestic violence.
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