Articles written by Jack Roberts
All 40 articles written by Jack Roberts
Segmenting Your Target Audience: Find More Customers and Improve Your Marketing
Category: Small/Home Business (general)
Segmentation is a great tool for identifying the most appropriate target audience and helping to develop an effective marketing approach. more...
Do You Have a Business Model?: Ensuring Your New or Start-up Business Makes Enough Profit
Category: Small/Home Business (general)
The principle of business is simple; earn more than you spend. This is also what's known as a business model and this article shows businesses how to find it. more...
Use Direct Mail for More Business: Mail Shots Can Help Find and Keep Customers
Category: Marketing/PR (general)
Direct marketing, usually in the form of mail, can be an excellent way to keep in touch with existing customers and find new ones. Here's how to use it. more...
Newspaper and Magazine Advertising: How to Advertise Effectively in the Right Publications
Category: Print Advertising
Advertising in newspapers and magazines can be hugely expensive but isn't always justified by the results. This article shows you how to get the most out of the media. more...
Follow up Your Marketing Activity: Generating Higher Responses, Conversions and Sales
Category: Small/Home Business (general)
Direct marketing activity can often be improved by using a follow up. Rather than only contacting the prospect once, do it several times using different channels. more...
Finding out Who your Customers Are: Identifying a Target Audience for Your Product or Service
Category: Small/Home Business (general)
Small businesses and start-ups often try to target everyone. However, they can get better results by only targeting those most likely to purchase. Here's how to do it. more...
Using Publicly Available Research: Accessing and Understanding Secondary Research Sources
Category: Small/Home Business (general)
Conducting your own research can be expensive so it makes sense to see what else is available first. This article shows you how to get vital information. more...
Market Research Surveys: Using Questionnaires to Find out What Your Customers Think of You
Category: Small/Home Business (general)
Surveys are a quick and easy way to obtain information on what customers think of you and your company. This article shows you how to get started with them. more...
Business Analysis: A Guide to the Key Measurements for Your Small Business
Category: Small/Home Business (general)
Managing a successful small business involves measuring and analysing performance. This article shows small businesses what to measure. more...
What's Your Unique Selling Point?: Create a USP and Stand Out from Your Competitors
Category: Small/Home Business (general)
A Unique Selling Point (or USP) is something that makes your business stand out from competitors. This article helps you identify yours. more...
Building a Loyal Customer Base: Encouraging Customers to Stay Longer and Buy More
Category: Marketing/PR (general)
The more existing customers buy, the less you have to spend on finding new customers. This article shows you how to develop more loyalty. more...
Using a Database Effectively: Managing Customer Lists to Generate More Sales
Category: Small/Home Business (general)
Databases help small businesses profile customers, store details and sell more. This article provides the guidance needed to make it effective. more...
Databases for Small Businesses: Implementing and Using Contact Management Systems
Category: Small/Home Business (general)
Databases help small businesses be more organised and sell more. This article provides a general introduction to some of the things which have to be considered. more...
Sending Large Volumes of Email: How to Broadcast Bulk Email Campaigns
Category: Marketing/PR (general)
This guide provides you with the options for sending email in bulk to customers and prospects. more...
Choosing a Business Network: A Guide to Networking Organisations and Business Clubs
Category: Marketing/PR (general)
Business breakfast clubs and other networking organisations can be excellent for generating new business, if you find the right one. This guide tells you the main types. more...
Can Advertising be Measured?: Are You Measuring Your Marketing Activity Effectively?
Category: Advertising (general)
Measuring advertising can be difficult. However, with the application of a few simple principles, you'll soon know exactly what can and can't be measured. more...
Working with Graphic Designers: Getting Greater Creativity from your Advertising Agency
Category: Marketing/PR (general)
Graphic Designers and Agencies produce better work if they are given a quality briefing - here are the key things to take into account when commissioning creative work. more...
Category: Rock Music (general)
Glastonbury is much more than a music festival, it's a stunning experience held in Somerset, UK, for six days every June. more...
Generate More Business by Testing: How to Increase Sales by Identifying and Using Key Factors
Category: Marketing/PR (general)
For a boost to company sales, use testing to identify the changes which will make the biggest improvements to your sales levels and profitability. more...
Measuring Advertising Results: Are your Promotional Activities as Successful as they Should be?
Category: Advertising (general)
Many small businesses spend money on advertising without knowing whether it's effective or not. Here's one way of measuring results. more...
Choosing the Right Media: Finding the Most Useful Form of Advertising
Category: Marketing/PR (general)
There's no shortage of media to choose from when considering advertising campaigns. The difficulty is deciding which is most appropriate. more...
Get More from Exhibitions: Maximise Sales and Leads from Exhibiting at Trade Fairs and Expos
Category: Marketing/PR (general)
Getting an exhibition right can be very profitable. Getting it wrong can be very boring, lonely and expensive. Here's how to get it right. more...
More Creative Direct Mail: Professionally Produced Mailshots Can Increase Reponse Rates
Category: Marketing/PR (general)
Direct mail can be a hugely powerful media if used correctly. This article provides advice on how to make it more appealling. more...
Using Directories Effectively: Help Prospective Purchasers Find You – Online and Offline
Category: Advertising (general)
Directories are great because they bring everyone together, but it also means being listed with your competitors, so you have to stand out. Here's how to do it. more...
Creating a Lead Management Process: Using a Database to Convert Enquirers into Purchasers
Category: Small/Home Business (general)
Many companies focus on generating new enquiries but don't convert enough of those leads to sales. Here are some tips on how to improve your conversion levels. more...
Researching Competitors: How to Conduct Competitor Research
Category: Small/Home Business (general)
Small businesses often find it very difficult to obtain good analysis and research on their competitors. This article provides guidance on how to do it. more...
In-depth Customer Research: Using Focus Groups and Interviews to Understand Customers
Category: Small/Home Business (general)
In-depth research is a great way to speak to your customers to find out exactly what they want. This article shows you how to do it. more...
How to Conduct Market Research: Analysing and Researching Customers and Competitors
Category: Small/Home Business (general)
Research is a vital skill for small businesses. This article provides an introduction to the subject and shows you how do it quickly, easily and at low cost. more...
Measuring Website Performance: Discover More about Your Visitors and How They Found You
Category: Marketing/PR (general)
If you've ever wondered how visitors find your website, or how to generate more traffic, then this article tells you what to look for and what to measure. more...
Existing Customer Management: Creating Loyalty and Selling More to Customers
Category: Marketing/PR (general)
Do you spend effort trying to attract new customers whilst ignoring your existing customer base? Try generating greater loyalty to achieve more sales. more...
Database Content and Management: Keeping the Right Customer Information Up to Date
Category: Small/Home Business (general)
Databases are invaluable but can be a hindrance without correct and up-to-date information. This guide shows you to choose the content and manage it. more...
Email Campaign Best Practices: Make Sure Your Email Marketing Delivers Service and Stays Legal
Category: Marketing/PR (general)
Successful email campaigns have requirements needed to stay legal and deliver customer service. This guide tells you what you need to consider. more...
Making Email More Effective: How to Ensure Successful Email Campaigns
Category: Marketing/PR (general)
Email is a quick and efficient way to communicate with customers and prospects. This guide tells you how to make email campaigns more effective and increase results. more...
Using Networking for your Business: Building Sales from Breakfast Clubs and Business Groups
Category: Marketing/PR (general)
Businesses have achieved varying degrees of success from networking. This article explains the types of business most likely to benefit from it. more...
Using Customer Buying Processes: Know Your Customer and Generate More Enquiries, Sales and Business
Category: Marketing/PR (general)
Identifying customer buying processes is a technique almost guaranteed to generate more sales - but also an area not often considered more...
Measuring Awareness Advertising: If you Promote your Brand, Here’s How to Measure its Success
Category: Advertising (general)
Measuring brand or awareness advertising may be difficult, but it's certainly not impossible. This article shows you how to do it more...
Tips for the Glastonbury Festival: Making the Most of a Trip to the UK's Greatest Summer Music Event
Category: Rock Music (general)
This is no ordinary music festival, it's a way of life for six days in June. Even experienced festival-goers can benefit from some advice in getting the most out of it. more...
Choosing Creative Concepts: How to Decide Which Advertising Idea to Select
Category: Marketing/PR (general)
If you need to decide which of your Graphic Designer's ideas to choose, use this guide to help you. more...
Essential Marketing Materials: Make Sure your Small Business Has the Right Promotional Items
Category: Small/Home Business (general)
Spending money on the wrong business stationery and materials can be a costly mistake for any business, large or small. Here's how to make sure you get it right. more...
Marketing your Hobby: If your Pastime Can Make you Money here’s How to Promote it
Category: Small/Home Business (general)
Do people often look at your work and think 'that's good - you could sell it'? If so, this article will show you how to market and promote yourself. more...
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