Articles written by Jack Roberts
Showing 40 Articles
|
Segmenting Your Target Audience
Segmentation is a great tool for identifying the most appropriate target audience and helping to develop an effective marketing approach.
|
|
Choosing the Right Media
There's no shortage of media to choose from when considering advertising campaigns. The difficulty is deciding which is most appropriate.
|
|
Do You Have a Business Model?
The principle of business is simple; earn more than you spend. This is also what's known as a business model and this article shows businesses how to find it.
|
|
Get More from Exhibitions
Getting an exhibition right can be very profitable. Getting it wrong can be very boring, lonely and expensive. Here's how to get it right.
|
|
Use Direct Mail for More Business
Direct marketing, usually in the form of mail, can be an excellent way to keep in touch with existing customers and find new ones. Here's how to use it.
|
|
More Creative Direct Mail
Direct mail can be a hugely powerful media if used correctly. This article provides advice on how to make it more appealling.
|
|
Newspaper and Magazine Advertising
Advertising in newspapers and magazines can be hugely expensive but isn't always justified by the results. This article shows you how to get the most out of the media.
|
|
Using Directories Effectively
Directories are great because they bring everyone together, but it also means being listed with your competitors, so you have to stand out. Here's how to do it.
|
|
Follow up Your Marketing Activity
Direct marketing activity can often be improved by using a follow up. Rather than only contacting the prospect once, do it several times using different channels.
|
|
Creating a Lead Management Process
Many companies focus on generating new enquiries but don't convert enough of those leads to sales. Here are some tips on how to improve your conversion levels.
|
|
Finding out Who your Customers Are
Small businesses and start-ups often try to target everyone. However, they can get better results by only targeting those most likely to purchase. Here's how to do it.
|
|
Researching Competitors
Small businesses often find it very difficult to obtain good analysis and research on their competitors. This article provides guidance on how to do it.
|
|
Using Publicly Available Research
Conducting your own research can be expensive so it makes sense to see what else is available first. This article shows you how to get vital information.
|
|
In-depth Customer Research
In-depth research is a great way to speak to your customers to find out exactly what they want. This article shows you how to do it.
|
|
Market Research Surveys
Surveys are a quick and easy way to obtain information on what customers think of you and your company. This article shows you how to get started with them.
|
|
How to Conduct Market Research
Research is a vital skill for small businesses. This article provides an introduction to the subject and shows you how do it quickly, easily and at low cost.
|
|
Business Analysis
Managing a successful small business involves measuring and analysing performance. This article shows small businesses what to measure.
|
|
Measuring Website Performance
If you've ever wondered how visitors find your website, or how to generate more traffic, then this article tells you what to look for and what to measure.
|
|
What's Your Unique Selling Point?
A Unique Selling Point (or USP) is something that makes your business stand out from competitors. This article helps you identify yours.
|
|
Existing Customer Management
Do you spend effort trying to attract new customers whilst ignoring your existing customer base? Try generating greater loyalty to achieve more sales.
|
|
Building a Loyal Customer Base
The more existing customers buy, the less you have to spend on finding new customers. This article shows you how to develop more loyalty.
|
|
Database Content and Management
Databases are invaluable but can be a hindrance without correct and up-to-date information. This guide shows you to choose the content and manage it.
|
|
Using a Database Effectively
Databases help small businesses profile customers, store details and sell more. This article provides the guidance needed to make it effective.
|
|
Email Campaign Best Practices
Successful email campaigns have requirements needed to stay legal and deliver customer service. This guide tells you what you need to consider.
|
|
Databases for Small Businesses
Databases help small businesses be more organised and sell more. This article provides a general introduction to some of the things which have to be considered.
|
|
Making Email More Effective
Email is a quick and efficient way to communicate with customers and prospects. This guide tells you how to make email campaigns more effective and increase results.
|
|
Sending Large Volumes of Email
This guide provides you with the options for sending email in bulk to customers and prospects.
|
|
Using Networking for your Business
Businesses have achieved varying degrees of success from networking. This article explains the types of business most likely to benefit from it.
|
|
Choosing a Business Network
Business breakfast clubs and other networking organisations can be excellent for generating new business, if you find the right one. This guide tells you the main types.
|
|
Using Customer Buying Processes
Identifying customer buying processes is a technique almost guaranteed to generate more sales - but also an area not often considered
|
|
Can Advertising be Measured?
Measuring advertising can be difficult. However, with the application of a few simple principles, you'll soon know exactly what can and can't be measured.
|
|
Measuring Awareness Advertising
Measuring brand or awareness advertising may be difficult, but it's certainly not impossible. This article shows you how to do it
|
|
Working with Graphic Designers
Graphic Designers and Agencies produce better work if they are given a quality briefing - here are the key things to take into account when commissioning creative work.
|
|
Tips for the Glastonbury Festival
This is no ordinary music festival, it's a way of life for six days in June. Even experienced festival-goers can benefit from some advice in getting the most out of it.
|
|
The Annual Glastonbury Festival
Glastonbury is much more than a music festival, it's a stunning experience held in Somerset, UK, for six days every June.
|
|
Choosing Creative Concepts
If you need to decide which of your Graphic Designer's ideas to choose, use this guide to help you.
|
|
Generate More Business by Testing
For a boost to company sales, use testing to identify the changes which will make the biggest improvements to your sales levels and profitability.
|
|
Essential Marketing Materials
Spending money on the wrong business stationery and materials can be a costly mistake for any business, large or small. Here's how to make sure you get it right.
|
|
Measuring Advertising Results
Many small businesses spend money on advertising without knowing whether it's effective or not. Here's one way of measuring results.
|
|
Marketing your Hobby
Do people often look at your work and think 'that's good - you could sell it'? If so, this article will show you how to market and promote yourself.
|
