Articles written by Gail Cavanaugh
All 26 articles written by Gail Cavanaugh
Marketing Strategies for Restaurants: Targeting Gen X for International Foods
Category: Marketing/PR (general)
Knowing the characteristics of your target market will help you to determine the best way to market your products to a particular group. more...
Opportunities Abound for Baby Boomer Generation: Seeking a Consulting Position
Category: Changing Careers
Companies, if they desire to achieve a sustainable competitive advantage in the marketplace, must employ an effective strategy to outperform their competitors. more...
Successful Sales Training: Three Keys to Prosperity
Category: Small/Home Business (general)
In order to be successful in direct sales, the sales representative or network marketer must have mastery of several skills, including people skills, sales, and marketing more...
Marketing During the Economic Crisis: Promoting Your Business
Category: Marketing/PR (general)
This economic climate in the United States is going to force most business owners to step up their marketing efforts as well as reduce their expenses. more...
Understanding Customer Value: Boosting Your Profits
Category: Small/Home Business (general)
Whether you are selling products on the Internet or from a storefront, understanding how a customer assesses value is important. more...
The Allure of the Ponzi Scheme: Prospering in an Economic Crisis
Category: Self-Employment (general)
Many people fall victim to illegal or risky money making schemes which result in being unprofitable for the investor. more...
Credit Card Games for Kids: Teaching Sound Financial Principles to Children
Category: Kids & Money
More and more college students, unable to handle the responsibilities of using credit cards, are going into debt before leaving college. more...
Gift and Loyalty Cards: Alternative Ways to Boost Your Profits
Category: Advertising (general)
A business owner must make plans to increase the visibility of his business through his marketing and advertising efforts. more...
Surviving the Economic Crisis: Managing Debt and Accumulating Assets
Category: Personal Debt Management
Recent developments in the national economy have caused Americans to consider carefully how they will manage their money during the next few years. more...
Internet Marketing: On-Line Acceptance of Credit Cards
Category: Small/Home Business (general)
There will come a time when every retail business owner will contemplate selling his/her products over the Internet. more...
The Point of Sales System: A Management Tool
Category: Small/Home Business (general)
Restaurant owners and innkeepers have to make many decisions about managing cash for a retail business, whether small, medium, or large. more...
Knowing Credit Card Processing Rates: Typical Merchant Services Fees
Category: Small/Home Business (general)
Understanding credit card processing fees is crucial if you want to know how you are being charged for accepting credit cards at your retail establishment. more...
Benefits of Accepting Credit Cards: Building a Customer Base
Category: Small/Home Business (general)
For some business owners, the possibility of accepting credit cards seems more of a hassle than a way to grow their business. more...
Prospecting for Sales: Attracting Leads
Category: Marketing/PR (general)
In marketing products over the Internet, many business owners are using the Internet to create a strong brand for their digital products more...
Credit Card Legislation: Consumers Finding Relief form Exhorbitant Rates
Category: Personal Debt Management
The Senate recently passed an act that would limit the fees charged by the banks on consumer credit cards a well as limit teens on acquiring credit cards. more...
Sales at Meetings and Events: Accepting Credit Cards while on the Road
Category: Marketing/PR (general)
Presenting your products and services away from your retail store or home can be a very profitable venture if you equip yourself properly. more...
Financing Options for Businesses: Alternatives to Borrowing Money
Category: Business Loans
In view of the economic crisis in the United States, there are other alternatives to acquiring money for the business. more...
Miscellaneous Merchant Services Fees: Reducing Expenses in a Down Economy
Category: Small/Home Business (general)
Besides the various rates charged for accepting credit cards, there are monthly fees which every merchant must pay. more...
Avoiding Chapter 11 Bankruptcy: Learning from the Automobile Bailout
Category: Business Financial Planning
Most Americans are not pleased with the developments in the state of the automobile industry, since millions of people face losing their jobs. more...
Saving with Debit Cards: Retaining Loyal Customers
Category: Small/Home Business (general)
Many business owners are seeking to increase their profits and one of the areas where merchants can cut costs is through processing debit cards. more...
Maintaining a Competitive Edge: Utilizing a Point of Sales System for Better Management
Category: Business Technology
In order to be more profitable, the business owner should consider Michael Porter's Five Forces Model, which helps to determine the advantages of starting a business. more...
The Economic Crisis of 2008: What is it all About and Will We Recover?
Category: Consumer Responsibility
Once again, we find ourselves in economic turmoil and this time it is much more widespread than it was in previous years. more...
Starting a Business: Building for Success
Category: Entrepreneurs (general)
Despite the downturn of the economy, the enterpreneurial spirit still thrives as more and more people have desires to have their ow businesses. more...
Ensuring Safe Transactions: Protecting the Customer against Identity Theft
Category: Small/Home Business (general)
With the advancements in computer technology, and the risks of fraud and identity theft, the retailer must take steps to ensure that he protects the customer's privacy. more...
Two Types of Merchant Accounts: Knowing which Is Right for Your Business
Category: Small/Home Business (general)
Business owners have a choice of two types of merchant accounts for their business, depending on the type of business they are in. more...
Credit Card Machine - Lease or Buy: Exploring Payment Options
Category: Small/Home Business (general)
With the expenses in running a business, many business owners opt not to accept credit cards for their businesses, claiming they cannot afford the fees. more...
