Articles written by Edward R. Van Herik
All 9 articles written by Edward R. Van Herik
How to Monitor Blogs: An Easy Guide to Track Comments about Hobbies, Businesses, Politics
Category: Blogs
How to search through the blogosphere to find and analyze blog comments. more...
Practicing for a media interview: Be ready with your best quotes and your most believable answers
Category: Marketing/PR (general)
Take a few minutes to prepare for a media interview to ensure the best results more...
Keep it Simple for the Media: Pick Three Key Message Points and Stay Focused
Category: Marketing/PR (general)
When a reporter calls, make a short list of the most important things to get into the story and stick to them more...
Handling Surprise Calls from Media: Communications Plan Will Keep Focus on Best Outcome
Category: Marketing/PR (general)
A call from a reporter can come out of the blue, but a good communications plan can help get maximum positive publicity from the opportunity more...
From News Release to News Story: Tips on How to Get the Best Publicity from a Reporter’s Call
Category: Marketing/PR (general)
Knowing how to help a reporter maximizes the chances of getting positive publicity more...
Picking the right media outlet: Isolating key audiences helps ensure successful publicity efforts
Category: Marketing/PR (general)
Businesses and other groups can improve visibility by targeting their key audiences through the right publications, radio stations and TV programs more...
Getting Publicity for Nonprofits: After scandals, expect careful scrutiny when seeking publicity
Category: Marketing/PR (general)
Scandals have hurt nonprofit groups which should expect media scrutiny when they want to get good publicity. more...
Why Talk to the Media At All?: Be Clear on Your Goals before You Decide
Category: Marketing/PR (general)
How to Decide Whether to Talk to a Reporter When They Call more...
How to Get Quoted by the Media: Talks with a Reporter Can Bring in Steady Stream of Free Publicity
Category: Marketing/PR (general)
How to cultivate media contacts to generate free publicity on TV, radio and newspapers more...
