Articles written by Carroll Trosclair

A look at Sandra Bullock's recent movies, honors, huge donations and a new love affair between her and the city of New Orleans.

Dec 26, 2009 - Carroll Trosclair

A look at the risks of calling products real and at an industry white paper that redefines women in the marketplace.

Dec 21, 2009 - Carroll Trosclair

Here's a detailed look at the 2009 global advertising losses and the gains predicted for some sectors in 2010

Dec 17, 2009 - Carroll Trosclair

A look at the contrasting NCAA treatment of players who stage end zone celebrations and college coaches who throw tantrums and headsets and berate players on sidelines.

Dec 12, 2009 - Carroll Trosclair

Here are a few 1960 events that could link well with silver anniversary and public service ads in 2010

Dec 11, 2009 - Carroll Trosclair

The Boston Tea Party and the 2009 conservative protest meetings both targeted taxes. Here's how they differed in many other ways.

Dec 8, 2009 - Carroll Trosclair

The day after Thanksgiving may be the biggest shopping day of the year but it shows signs of getting too big for shopper comfort and too wild for effective advertising

Nov 30, 2009 - Carroll Trosclair

Large companies went into the holiday shopping season with relatively low expectations and gambled a lot of their hopes on social media advertising

Nov 28, 2009 - Carroll Trosclair

A look at the advertising business search for a new base. Rapidly-changing media technology dictates the direction, forcing industry leaders to develop new strategies.

Nov 21, 2009 - Carroll Trosclair

Some companies spend millions to be official Olympic sponsors. Others try to hitch a ride to the global audiences with carefully targeted stunts, events and advertising.

Nov 10, 2009 - Carroll Trosclair

A look at how the United States tries to count its residents every 10 years and the controversies that threaten to derail the 2010 census before it even gets started.

Nov 4, 2009 - Carroll Trosclair

The CEO of the American City Business Journals explains how many of the 40 ACBJ publications have shown profits while the recession cut advertising 29% in other magazines

Nov 1, 2009 - Carroll Trosclair

Meredith Corp. experiment at Saginaw WNEM may tempt other television stations to raid the obituary publishing business, threatening another newspaper revenue source.

Oct 26, 2009 - Carroll Trosclair

An effective PSA requires careful planning, a memorable message and sometimes high development costs. But air time is free and production help is often available.

Oct 24, 2009 - Carroll Trosclair

Chinese drywall boards imported a few years ago are ruining American houses and lives, costing families millions of dollars and loss of insurance. Help may be coming

Oct 16, 2009 - Carroll Trosclair

Color, bold informative headlines and striking photographs of products and smiling women are featured in these winning ads, which have no kids, animals or supermodels.

Oct 13, 2009 - Carroll Trosclair

Industries and professionals object, but Federal Trade Commission toughens guidelines for endorsements and testimonials by celebrities, bloggers and social media writers.

Oct 10, 2009 - Carroll Trosclair

The Big Apple opens the holiday season with the Thanksgiving Parade, lots of Christmas shopping and sightseeing opportunities and great Broadway shows

Oct 6, 2009 - Carroll Trosclair

A billing survey by American Association of Advertising Agencies shows dramatic differences in rates charged by large and small ad agencies. Northeast has highest rates.

Oct 3, 2009 - Carroll Trosclair

Use bold, creative graphics, colors and photos to grab attention, but be sure the company hired knows how to apply the vinyl to the vehicle correctly

Sep 29, 2009 - Carroll Trosclair

They'll join 13 other ad favorites in Kansas City's Advertising Icon Museum. The museum will also induct the slogans "Virginia is for Lovers" and "Like a Good Neighbor."

Sep 23, 2009 - Carroll Trosclair

Arkansas firm develops its own products as a second source of revenue. Others diversify with PR or marketing services. Some concentrate on digital or other specialty

Sep 21, 2009 - Carroll Trosclair

Nielsen report shows 70% growth in mobile phone video viewers, but the viewers are spending a little less time watching videos. Middle agers lead online video viewing.

Sep 14, 2009 - Carroll Trosclair

Congressional Internet battle likely to center on industry accountability, compliance and policing to assure privacy of online users.

Sep 9, 2009 - Carroll Trosclair

Consumer and privacy groups call on Congress to investigate and regulate online behavioral tracking. Progress & Freedom Foundation says data collections do no harm.

Sep 7, 2009 - Carroll Trosclair

Each April the Masters attracts the world's best golfers to America's greatest course, making tournament tickets and Augusta accomodations some of the toughest to acquire

Sep 3, 2009 - Carroll Trosclair

Firms pay millions to put their names on golfers' clothing and equipment, hoping to reap millions in publicity and sales. But Ryan Moore is not playing the logo game.

Aug 30, 2009 - Carroll Trosclair

The Big Ten and SEC drew the greatest attendance last year. Michigan, Penn State, Ohio State, Tennessee and LSU all drew more than 700,000 fans to their home games.

Aug 28, 2009 - Carroll Trosclair

The Probhibition-styled restaurant is located next to the Fox River in northeast Illinois where the first "Public Enemy No. 1" reportedly hid from the federal revenuers.

Aug 26, 2009 - Carroll Trosclair

After Glenn Beck called President Obama a racist who hates whites, some advertisers reevaluated their association with talk shows that generate inflammatory remarks.

Aug 25, 2009 - Carroll Trosclair

A consortium of networks & advertisers is setting up a new service to measure TV, online and cell phone audiences, but can any firm meet the industry's new rating needs?

Aug 17, 2009 - Carroll Trosclair

The health reform movement has intensified the feud over the impact of television drug commercials and whether Congress and the FDA should tighten the controls on them.

Aug 12, 2009 - Carroll Trosclair

Archie & Olivia Manning's sons receive National Football League salaries, sponsorships and ad dollars unheard of in Archie's all-pro quarterbacking career at New Orleans

Aug 10, 2009 - Carroll Trosclair

Luggage fees have become significant factors in choosing airline flights, if you can decipher them. Here's a comparison of the major airline charges for checked bags.

Aug 8, 2009 - Carroll Trosclair

The US has had 31 female governors, with six current and 28 since 1975. Three succeeded their husbands. Nineteen were Democrats. Arizona has had four women governors.

Aug 4, 2009 - Carroll Trosclair

Lawyers at the Federal Trade Commission are proposing to include bloggers and website commentators in the rules that have traditionally regulated business advertisers.

Aug 2, 2009 - Carroll Trosclair

Connecticut's young wine industry not ready to challenge America's top wine producing states, but its wine trail indicates the Constitution State is making progress

Jul 31, 2009 - Carroll Trosclair

A balloon ride provides a tempting way to enjoy the Constitution State's picturesque countryside shortly after sunrise or approaching sunset, with or without champagne.

Jul 29, 2009 - Carroll Trosclair

Websites, blogging, Facebook, Twitter, Google and YouTube are blurring the lines between advertising and PR as message and content take priority over media selection.

Jul 27, 2009 - Carroll Trosclair

After a half century of singing, Humperdinck continues wowing the ladies as he tours Europe, the United States and Canada with a nearly two-hour non-stop show

Jul 26, 2009 - Carroll Trosclair

Kids go to the New York store to buy dolls, to dress up, repair or have their dolls' hair done and to celebrate their own birthdays in a cafe designed just for them.

Jul 25, 2009 - Carroll Trosclair

Marketing and advertising futurists agree that radical change is coming for advertisers and their agencies. Here are some ways the changes will impact the ad industry.

Jul 22, 2009 - Carroll Trosclair

$165 Million Connecticut Science Center hopes to inspire future scientists and creative thinkers with 144,00 square feet of imaginative and interactive exhibits.

Jul 20, 2009 - Carroll Trosclair

AMC has partnered with Banana Republic, Clorox, Variety magazine, Vanity Fair and Lionsgate in a unique promotion that may inspire similar marketing campaigns.

Jul 18, 2009 - Carroll Trosclair

Combine creative advertising, employee and community relations and out of the box public relations to get lasting benefits from organizational and company anniversaries.

Jul 8, 2009 - Carroll Trosclair

A 180-degree rear view mirror, a wind-defying umbrella and a replica of a 1956 vending machine are among the exciting new products offering safety, convenience and fun.

Jul 4, 2009 - Carroll Trosclair

The United States, Australia and Belgium agencies led all nations in winning Grand Prix and Gold Lions in the advertising categories at the Cannes Advertising Festival.

Jul 2, 2009 - Carroll Trosclair

Two of America's most successful pitchmen died within five days in June 2009. They left behind a lesson for the advertising industry: Make the pitch without apology.

Jun 29, 2009 - Carroll Trosclair

Omaha building a new stadium to crown college baseball's national champion, but winning there will still require a great pitching staff, good hitting and a little luck.

Jun 28, 2009 - Carroll Trosclair

Haunted houses, cemetery tours, Marie Laveau stories and the French Quarter already make New Orleans a major Halloween destination. Now they're adding the Voodoo Fest

Jun 27, 2009 - Carroll Trosclair

The 2009 Cannes Lions Advertising Festival illustrated the creativity and impact that ad agencies can bring to the growing international health and safety sector.

Jun 26, 2009 - Carroll Trosclair

Saatchi and Saatchi New York capitalizes on humor and Cadbury's legendary corporate secret to promote a Canadian chocolate bar with a Montreal street dance.

Jun 17, 2009 - Carroll Trosclair

Porky Pig was a cute Looney Tunes character with a lovable stutter who gave the world a completely new view of pigs, one that would never be associated with swine flu.

Jun 14, 2009 - Carroll Trosclair

Inspired by both the troubled economy and the digital revolution, the advertising industry's entrepreneurial spirit is still alive, if not robust.

Jun 11, 2009 - Carroll Trosclair

Jockey Eric Guerin started racing's Cajun parade and Kent Desormeaux, Calvin Borel and Ronnie Albarado have continued it by winning 7 of the last 9 Triple Crown races.

Jun 9, 2009 - Carroll Trosclair

Troubled newspapers are getting online advertising advice from such varied sources as Price Waterhouse, Borrell Associates and their own Newspaper Association of America

Jun 3, 2009 - Carroll Trosclair

Digital media may dominate, but TV, newspapers, magazines, radio and billboards will still deliver audiences that the Internet won't reach for many more years.

May 24, 2009 - Carroll Trosclair

Dan Wieden of W+K given Lifetime Achievement Award. Goodby Silverstein wins a Hall of Fame award and two Clio Golds. Saatchi and Saatchi agencies take six Golds.

May 17, 2009 - Carroll Trosclair

Poor economy has frightened away many advertisers, but outdoor companies have filled some boards with public service announcements and civic organization ads

May 13, 2009 - Carroll Trosclair

The Obama Administration is switching some public notices from newspapers to the Internet. Will the policy change trickle down to local and state papers?

May 9, 2009 - Carroll Trosclair

YouTube timelapse videos have become much more popular. The Brinno video camera is designed to record changing garden life, but it may have other capabilities.

May 3, 2009 - Carroll Trosclair

For "Bo-Rail" Calvin Borel, Kentucky Derby life began at 40, with a win in 2007, a third in 2008 and a stunning victory in 2009 on 50-to-1 shot

May 3, 2009 - Carroll Trosclair

A Cambridge, Massachusetts agency has developed a five-part growth scorecard that successfully monitors and updates its business development program

Apr 29, 2009 - Carroll Trosclair

Can advertising agencies adjust the way they do business enough to match the drastic changes expected in media and other industries?

Apr 25, 2009 - Carroll Trosclair

Luxury hot tub manufacturers agree on the value of hydrotherapy, but offer different spa designs, jet systems and maintenance systems to provide the therapeutic benefits.

Apr 19, 2009 - Carroll Trosclair

Seersucker has long been a favorite summer fabric, evolving from factory work pants and preppy jackets to business suits for celebrities like dandy Damon Runyon.

Apr 18, 2009 - Carroll Trosclair

Sergio Marchionne, an aggressive Italian-Canadian executive, guided Fiat from near bankruptcy to multi-millon dollar profits. Some experts say he could save Chrysler.

Apr 16, 2009 - Carroll Trosclair

Cerebus made Chrysler an American owned company again in 2007, betting that private equity could save the carmaker. But only the feds had enough money to keep it alive.

Apr 14, 2009 - Carroll Trosclair

Latino media advertising in United States has grown rapidly, but AHAA says the growth does not match the huge gains in the size and buying power of the Hispanic sector

Apr 13, 2009 - Carroll Trosclair

The Internet is a logical place for ad agencies to promote their services globally, but sometimes the graphics detract from the writing, philosophy and communications.

Apr 12, 2009 - Carroll Trosclair

Choosing agencies to handle nearly $400 million of advertising for a diverse family of beers can be a complex procedure for the advertiser and a crucial one for agencies.

Apr 11, 2009 - Carroll Trosclair

Much of the advertising industry appears to be waiting for the emergence of a single or dominant media, but history indicates multimedia may remain the best answer.

Apr 8, 2009 - Carroll Trosclair

Joseph Bossier opened a sawmill there in 1853, but historians say Abita Springs was settled by Choctaws and French in the 1700s and that Indians were there 9000 years ago

Apr 8, 2009 - Carroll Trosclair

When Clio honored Dan Wieden with its Lifetime Achievement Award, it was also paying tribute to advertising creativity and the rise of an outstanding ad agency.

Apr 3, 2009 - Carroll Trosclair

Consider joining the green revolution when the family wants a new look or when the deck needs expensive repair.

Mar 28, 2009 - Carroll Trosclair

The James Beard Foundation celebrates Women in Food Year by presenting its 2009 Lifetime Achievement Award to Ella Brennan, the New Orleans queen of cuisine

Mar 28, 2009 - Carroll Trosclair

What will replace newspapers and the editorial courage they have provided for centuries? There's nothing on journalism horizon to preserve this American heritage.

Mar 26, 2009 - Carroll Trosclair

Marketing leader urges more advertising to jump start consumer spending. But he says government must help industry to finance that advertising.

Mar 23, 2009 - Carroll Trosclair

Culture minister expresses "very serious concerns about blurring the boundaries between advertising and editorial" in United Kingdom's highly acclaimed TV programming.

Mar 15, 2009 - Carroll Trosclair

Agency CEO Charlotte Beers is 12th woman named to the American Ad Federation Hall of Fame. She joins advertising men who openly discriminated against women in their day

Mar 10, 2009 - Carroll Trosclair

The American Advertising Federation (AAF) Hall of Fame inducts one woman, two African-Americans and former execs from Coke, Time Warner, NBC and Avrett Free Ginsberg.

Mar 8, 2009 - Carroll Trosclair

Advertising has evolved from a few newspaper lines into costly, sophisticated forms of theater competing for prestigious awards. But it still has a bad reputation..

Mar 4, 2009 - Carroll Trosclair

An American cable channel, a French agency and the Emerson technology company provide some relief from the stream of discouraging advertising reports.

Mar 4, 2009 - Carroll Trosclair

Hadley is a charming, historic New England farm town nestled between the Connecticut River, the Mount Holyoke Range and five prominent colleges. It's 350 proud years old.

Mar 2, 2009 - Carroll Trosclair

Republican Party efforts to rebuild itself in the post-Bush years have produced a higher level of diversity in leadership backgrounds. Will it change GOP policies?

Feb 28, 2009 - Carroll Trosclair

Gov. Bobby Jindal was roundly criticized for his GOP response to Obama's Congressional speech, but national critics missed some mistakes that may haunt him in the future.

Feb 26, 2009 - Carroll Trosclair

Judging from recent Clio Awards, DDB, Leo Burnett and Saatchi & Saatchi could make solid claims to being advertising's most creative agency. Four others could argue.

Feb 22, 2009 - Carroll Trosclair

Leo Burnett said "great copy and great ideas are deceptively simple." But other advertising leaders have had some more detailed thoughts on copywriting. Here are a few.

Feb 19, 2009 - Carroll Trosclair

Bob Lachky headed one of America's most honored ad teams. It created beauty with the Budweiser Clydesdales at Christmas and million-dollar humor for the Super Bowl.

Feb 18, 2009 - Carroll Trosclair

New digital technology and the recession are tearing at the seams of the ad industry, demanding a new way of doing business. What should the new business model resemble?

Feb 16, 2009 - Carroll Trosclair

Tiger cagers have lived in football's shadow and have been erratic over the decades, but they have produced some of basketball's most memorable teams, players and coaches

Feb 15, 2009 - Carroll Trosclair

The gang that couldn't shoot straight was not the only bunch of criminals to make dumb mistakes in committing their crimes. Some politicians are not too smart either.

Feb 13, 2009 - Carroll Trosclair

Pinching pennies isn't the only way to survive a recession. Some families need professional help, but here are a few simple things they can do to save money.

Feb 13, 2009 - Carroll Trosclair

Readers, viewers and listeners insist the news media is obsessed with bad news and highlight it to sell papers and attract viewers and listeners. What's the score?

Feb 10, 2009 - Carroll Trosclair

Carmakers and dealers offer great prices, but shoppers can be overwhelmed by the industry's huge changes and the decisions they must make in selecting a car or truck.

Feb 9, 2009 - Carroll Trosclair

Galatoire's is so loved for its authentic French Creole cuisine that patrons line up on Bourbon Street for hours just to get in. Or pay others to stand in line for them.

Feb 7, 2009 - Carroll Trosclair

The Krewe of Zulu has survived segregation, integration, black criticism, wars and depression to become a primary New Orleans carnival attraction.

Feb 4, 2009 - Carroll Trosclair

Advertising for feedback is nice, but a study indicates many organizations do not measure or listen to what their stakeholders say and even fewer respond to it.

Feb 3, 2009 - Carroll Trosclair

Kiwanis clubs around the world strive to assist kids from grade school through college by helping develop leadership or by simply encouraging kids to raise their grades.

Jan 31, 2009 - Carroll Trosclair

Editing pictures, copying, printing, faxing and scanning used to require several costly machines. Now they are combined into one inexpensive compact but complex unit.

Jan 29, 2009 - Carroll Trosclair