Articles written by Brenda Keener
Showing 41 Articles
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Email Campaigns Made Easy
The use of spam filters as well as the sheer amount of junk email sent today have caused many marketers to veer away from email campaigns as effective marketing tools.
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Successful Strategic Marketing
There are always going to be more new product ideas than your team has the capability to build. Strategic marketing is the key to choosing the RIGHT products.
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Preparing a SWOT Analysis
A SWOT analysis is a technique for understanding the position of your product or company against the competition and external forces.
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Great Logos Are Key to Success
Creating a brand that is recognizable and conveys correctly your company's mission is a sizable job!
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Managing a Global Marketplace
Most industries today operate globally, and outsourcing is the norm. What are some ways that you, as a marketer, can effectively handle this reality?
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Use Blogs for Market Awareness
Person-to-person marketing has been shown to be one of the most effective forms of marketing available. Blogs and blogging create "buzz".
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Inspire Interest: Run a Contest!
One of the most time honored ways to drive traffic to a site or tradeshow booth, or to raise awareness of your product or service is to run a contest.
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The Power of a Strong Brand
Brand recognition is Marketing 101, yet many neglect this crucial part of building a business.
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The Power of Follow-up
Follow-up is one of the most important ways to differentiate yourself from the competition,and move ahead. Here are some hints and tricks to keep your follow up fresh!
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Choosing a Corporate Color Palette
The corporate color scheme you choose makes a strong statement about your company, and how it does business.
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Marketing for Green Companies
If you are with a green company, traditional tree-killing marketing techniques will not work for you.
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Projecting Revenue
Whether you are a young company or a seasoned salt managing the marketing activities of an established corporate division, revenue projections are key.
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Choosing a PR Firm
A great PR firm can take a company from being an unknown to a household word. Likewise, the wrong PR firm can be a disaster. Here's how to choose wisely.
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Designing Winning Collateral
Creating collateral that helps customers buy your product is an art, not a science. Yet there are some fundamentals that have to be observed.
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Mobile Marketing - A New Venue
The latest and greatest venue for advertisers is the so-called "third screen", the small screen on each of our mobile phones.
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Build Business By Building Links
One of the best things you can do for your business is to drive traffic to your website or blogsite.
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Viral Marketing Through Blogs
One way to attract attention is to post comments to blog posts that are relevant to your product or service.
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How to Work a Trade Show
You have a wonderful trade show booth, well-trained personnel, and professionally-done collateral and it is the day of the show. What can you do now to make it a success?
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Trade Show Booth Staff Basics
You can have the best booth at the show, and demonstrate the best products - but if your staff is not adequately trained, you will not get the best results!
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Your Trade Show Booth
One of the toughest yet most rewarding tasks in preparing for a trade show is the design and selection of your trade show booth.
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Planning a Successful Trade Show
Trade shows bring together in one location many of the key people in an industry or trade. Careful planning will allow you to maximize this opportunity.
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Marketing for Private Schools
Marketing plans are essential for ALL types of businesses, including private schools which must compete with other schools for students.
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Integrity in Marketing
Marketing integrity means different things to different people, but one thing is certain - if you violate a customer's sense of integrity in any way, you will lose him.
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Choosing A Good Channel Partner
One big mistake often made by small companies and startups is to think they can do everything in house. Not so!
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Embedding Affiliate Links
Another way to promote your affiliate business besides Google Ads is to embed links in articles and blog posts. These avenues are free, and fun!
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More Affiliate Marketing Tips
Once you get your feet wet into affiliate marketing, it is addictive! It is a great little side business to have, and helps your understanding of other markets as well.
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Affiliate Marketing Basics
Targeted advertising pioneered by Google has created an entirely new branch of marketing; affiliate marketing. Here is a basic guide on how to get started.
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Small Business Marketing Resources
Marketing skills are just as important or more so for a small business than for a large enterprise. The Internet has a wealth of information for small business owners.
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Marketing for Artists
Marketing your creations whether they be tangible or musical is just as important as marketing a consumer product such as dog food or toothpaste.
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Choosing Promotional Giveaways
People always flock to the booth that has the best giveaways. In order to maximize your marketing dollars, make sure that yours is consistent with your messaging.
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Qualifying Your Customers
After performing your market targeting analysis, it is important to identify your individual target customers. These should be chosen carefully.
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Winning at Customer Satisfaction
Little gestures mean a lot when it comes to building a strong referral base for your business. Many small businesses neglect the little things, as they take time.
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Successful Sales Training Material
The task of training sales teams on how to sell new products usually falls to the marketing team. Success here is critical to the success of your product.
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Keeping Marketing Momentum High
Every product or service has a cycle of interest that ebbs and flows - the "dry" times are when you need to work harder to keep the fruits of your labors in the limelight
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Your Winning Go-To-Market Plan
A "Go-To-Market Plan" is a blueprint of how you are going create revenue for the company - through both your marketing and sales efforts. It is an essential tool!
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Choosing the RIGHT Trade Shows
Every marketer is faced with the choice of which trade shows to attend. It seems that new ones crop up every day, and their sales people aggressively push your attendance
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Your Marketing Plan - Segmentation
No business can be all things to all customers! Investors look to see that you have properly segmented your market.
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Beginning Your Marketing Plan
This is part one of a series of articles to come on writing the marketing pages of your business plan - which is the most important section!
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Business Card Design for Impact
The first impression a potential customer has of your business is your business card. It is important that it convey the proper image, and be noticeable.
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Leads for Small Businesses
Small businesses live and die on how much new business they can generate. Large companies have many ways to generate leads, what about small businesses?
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Creating a Competitive Analysis
Unless you are first to market with a highly unique product, you have competition. The first step to winning in any market is analyzing and understanding your competition
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