Advertisement

topic editor

Relaxing, Judy Haar

Judy Haar -

Your Small Business Success Is Our Goal

rss

TV Advertising and Commercials

Probably, the largest hit in change is TV advertising. With the ability to skip commercials, how do the ads pull the viewer in and make them want to watch. Once, an expensive form of advertising reaching large audiences, has this changed. Where is the future of TV advertising.

What are the costs as compared to radio or print or online?

Leading Contributors

Latest articles in TV Advertising and Commercials

 5 Ways DRTV Advertisers Can Maximize Infomercial Media

Paid programming in the form of the half-hour infomercial has changed since its early days. Here are ways DRTV marketers can seize opportunity for growth

Dec 12, 2011 – Roxanne Blanford

AC Nielsen Ratings: Media Buying for Broadcast Television Ads

Nielsen ratings are iconic for TV audience measurement statistics that translate into advertising and marketing opportunities for media buyers.

Feb 19, 2011 – Shelley Aylesworth-Spink

The Best Commercials of Super Bowl XLV

The Super Bowl is when advertisers bring out their major new commercials. These are the best of the ads from Super Bowl XLV.

Feb 6, 2011 – Paul Brown

Advertisers Switching from 30 to 15-Second TV Spots

Recent research indicates Americans now have shorter attention spans and that shorter commercials are just as effective as longer ones and much cheaper.

Oct 29, 2010 – Carroll Trosclair

Compare The Meerkat: Proving Humour Ads Work

Using humorous advertising can be a very smart commercial move.

Sep 14, 2010 – Gurmeet Mattu

Subscribe to feed