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Photograph of Gopinathan, Gopinathan T.

T. Gopinathan -

Business should benefit the community as well as the businessperson.

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Strategic Planning

Strategy can be very broadly defined as a plan to get to where you want to be from where you are now. Strategic business planning starts with creating a future scenario for your business. The business then assesses its existing position, usually through a SWOT analysis. Strategic pans are then developed to take the business from the existing position to the desired scenario.

Maintaining profitability, competing in the market and achieving growth are the typical objectives of strategic business planning.

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