Review how to write a press release announcing a strategic partnership or business relationship using a standard corporate PR writing style and format.

Jan 4, 2011 - Diane Seltzer

Public relations, or PR, is the practice of fostering and managing communications between an organization and its publics, creating a mutually beneficial relationship.

Aug 15, 2009 - Andrea Aker

PR professionals can take advantage of free online resources to build relationships with reporters, reach their target audiences directly and uncover media opportunities.

May 3, 2009 - Andrea Aker

Press releases are essential for getting a message across to the public, and with today's focus on the internet and email they've never been so important.

Jul 1, 2010 - Chris Hollis

Media releases are cost-efficient and can be amazingly effective marketing tools. Find out how to ensure that your key audiences are reading about your business

Mar 25, 2008 - Jennifer Boyes

Reputation management today evolves traditional press releases for organizations keen to spark media coverage with streaming video, photos and online dialogue.

Jun 7, 2009 - Shelley Aylesworth-Spink

Today, freelance writers and company executives have the option to post press releases on the Internet through various news submission sites.

Mar 22, 2010 - Cherie Burbach

Press releases are effective tools that business owners can use to make a growing public aware of their products and business services.

Aug 4, 2009 - Rhonda Campbell

Online press releases are submitted in a very different way than the traditional print press release.

Apr 14, 2008 - Lizz Shepherd

News articles and features are a great way for charities and NPOs to raise awareness of their work and a great press release is the first step to creating coverage.

Nov 27, 2009 - Jenni Potter

The purpose of a press release is to show a reporter enough information to interest them in writing a story about a specific product or service.

Jul 20, 2009 - Nina Vultaggio

Press releases are an important element to a successful marketing strategy and one of the most cost-effective ways to build credibility.

Oct 14, 2008 - Mimi Hashemi

Many small business owners mistakenly see public relations as something reserved only for the rich and famous. Find out how PR can be both highly effective and affordable

Mar 6, 2008 - Jennifer Boyes

Over the past two decades, the Internet and emerging technologies have changed public relations beyond all recognition. Find out what PR consultants can do to keep up.

Mar 10, 2008 - Jennifer Boyes

Finding new ways to spread the news or keep up with the news, public relations finds a valuable resouce in online social networking.

Sep 27, 2008 - Patricia Faulhaber

One of the most effective ways to get free publicity for your business is to get interesting news stories about it into the public domain.

Mar 15, 2011 - Tony Fowler

Effective PR tools involve the ability to engage attention, create catchy press releases, use digital media, media and workouts.

Jun 3, 2010 - Kate Le Page

Marketing your business can be a costly process, but by making use of free or low-cost online tools and services, you can keep your PR budget low and reach new audiences.

Apr 19, 2007 - Ian Everett

Using public relations to deliver a message to a particular target audience via the media is an integral part of any corporate communications plan.

Jun 30, 2010 - Anne O'Connell