These useful tips and strategies will help move the process along more easily, although there is no surefire way to close a deal with a potential advertiser.

Jul 22, 2009 - Annie Suh

With a small business, the cost of advertising can be tough. If you don't advertise, you are not going to see many customers. Here are some low-cost advertising ideas.

Oct 9, 2008 - Denise Oliveri

What strategies do advertisers use to persuade you to purchase products? Here's a basic primer about the most popular and effective advertising techniques.

Sep 9, 2008 - Naomi Rockler-Gladen

The Yule season encourages marketing contrarians to create ads that go against the traditional tide.

Nov 8, 2007 - Carroll Trosclair

While the strange new world of new social media may intimidate you, your biggest mistake may be not joining the conversation.

Mar 2, 2010 - Thomas Testi

Arkansas firm develops its own products as a second source of revenue. Others diversify with PR or marketing services. Some concentrate on digital or other specialty

Sep 21, 2009 - Carroll Trosclair

Online yellow page directory ads are a cost-effective web marketing strategy for local businesses to generate more website inquiries, phone calls and sales.

Nov 27, 2010 - Diane Seltzer

Solid advertising and marketing strategies work toward long-term success. Learn why articles develop a business' image and can turn browsers into buyers.

Oct 2, 2010 - Candra Teshome

A pay-per-click search engine advertising campaign can be effective without having to place the highest bids. All that's needed is a solid PPC bid management strategy.

Mar 9, 2010 - Katrina Dayrit

Microsoft's marketing of Windows 7 demonstrates how social media such as Facebook, Twitter, and Blogs can be used as part of an integrated marketing campaign.

Mar 31, 2010 - Tim Rowe

Using Internet marketing techniques takes advantage of all the economical resources for sales of products and services to increase return on investment.

Sep 11, 2008 - David R. Wetzel

Advertisers employ many different strategies to sell products. Discover what some of them are and learn the ethical questions that arise from the use of such tactics.

Dec 1, 2007 - Christine Scivicque

Perhaps taking a cue from political campaigns, a larger number of companies are running ads ridiculing competitors, a practice allowed by the Federal Trade Commission.

Oct 3, 2008 - Carroll Trosclair

A successful business strategy always involves advertising, but not all of its forms are equal.

Mar 19, 2010 - Sarah Briggs

Just when there is a better understanding of how major search engines work, someone new joins the scene. BING is different than all the rest.

Jul 10, 2009 - Rhonda Day

A British journalist says Apple's use of plain language should let them outsell Microsoft. But then she's surprised that they don't.

Dec 1, 2010 - Gurmeet Mattu

On February 11, 2011 Nokia and Microsoft announced plans for leading a strategic partnership to build a new global ecosystem.

Feb 11, 2011 - Susan Fourtané

Businesses challenged by today's economic reality take time to review and change marketing strategy to embrace Web tools and opportunities for free publicity.

Dec 9, 2009 - Sara E. Lewis

Microsoft is bringing high-tech grocery shopping to a store near you. The computerized MediaCarts include RFID technology and will be rolled out in the U.S. in 2008.

Jan 14, 2008 - Jace Shoemaker-Galloway

Standard Templates for Microsoft programs can be complimented by hundreds of other free, downloadable ones.

Sep 7, 2010 - Crissi Enger