Drayton Bird, former Vice Chairman and International Creative Director of O&M Direct, says that copywriters should address the concerns of their readers.

Sep 3, 2009 - Anita Saran

It's easy to write great Response Device copy when the offer is great.

Jul 25, 2010 - Anita Saran

Direct mail marketing is an effective method of event marketing that involves advertising in circulars or printed matter directly mailed to the consumer.

Apr 12, 2010 - Elizabeth Batt

Tracing your family tree, you come across an eighteenth or nineteenth century ancestor who was a bird-catcher; what does that tell you about everyday life?

Nov 11, 2010 - Valerie Williamson

Researching poultry farmers online and asking around at the local farmers market can bring dividends in buying poultry including turkey direct from the farmer.

Nov 3, 2008 - Susan Morris

This article uses the example of a direct mail letter to explain how this most measurable form of advertising (David Ogilvy's "first love") should be written.

Aug 27, 2009 - Anita Saran

This article will give easy instructions on how to embark upon the amazing hobby of bird-watching and what tools you'll need to fully experience its wonder.

Mar 5, 2011 - Carrie Ryman

Is financial copywriting really different from writing for consumer products? Drayton Bird, former International Creative Director of Ogilvy & Mather shares his views.

Jan 24, 2010 - Anita Saran

Tips for budgeting, tracking results and using competitive intelligence to evaluate an insurance agency marketing campaign. Includes direct mail marketing campaign tips.

Aug 23, 2007 - Lisa Nichols

African Grey Parrots and Mynah Birds are amongst the largest pet birds that can be trained to talk relatively easily.

Oct 27, 2009 - Ian Dutton

Learn how to market your home-based business on a lean budget. Fast facts on guerrilla marketing to help new and current entrepreneurs grow their image and sales.

Dec 17, 2007 - Patricia Simone

Ebooks have opened the doors to novellas, or short novels, in stand-alone books and anthologies. Learn the key points of writing for the novella market.

Mar 20, 2011 - Suzanne Pitner

Learn why you should go for affiliate internet marketing for an internet marketing business.

Jun 12, 2010 - Paulami Roy

What can your business do to speed up and improve user engagement on Facebook? How can competitions, offers, giveaways, teasers and events help?

Mar 8, 2012 - Carol Finch

Behind the glitziness of the celebrity way of life is a mass of style advisers priming their clients for that perfect paparazzi photograph.

Jan 22, 2011 - Carole Hughes

What you must do in order to be successful in direct sales.

Jul 2, 2011 - Leslie Miller

Postcard marketing provides an inexpensive yet effective way to reach new customers. Here are five tips to get you started.

Oct 14, 2008 - Jeanne Grunert

One of the most overlooked, powerful online or offline direct response marketing techniques for improving lead generation is split testing - most questions answered here.

Jun 28, 2007 - Guy Lecky-Thompson

Save on hotel and transportation by booking riverboat cruises on the Rhine and Danube when visiting advent Christmas markets in Cologne, Frankfurt, Nuremberg, and Vienna.

Sep 26, 2008 - Henk Bekker