Marketing your business can be a costly process, but by making use of free or low-cost online tools and services, you can keep your PR budget low and reach new audiences.

Apr 19, 2007 - Ian Everett

An effective marketing campaign through business to business and technical magazines balances and combines the complementary strengths of advertising and editorial.

Mar 28, 2009 - Thomas Kelly

When times are tough, many business owners react by cutting their PR budget. Find out why this is a bad move and how PR can help your business survive a downturn

Mar 10, 2008 - Jennifer Boyes

Public relations is sometimes seen as the equivalent of free advertising when it comes to small business. Learn how to reap the rewards of PR.

Oct 22, 2009 - Allison Jackson

Many small business owners mistakenly see public relations as something reserved only for the rich and famous. Find out how PR can be both highly effective and affordable

Mar 6, 2008 - Jennifer Boyes

From setting goals to creating strategic marketing messages, learn some steps to keep an insurance agency or small business PR and marketing campaign on track.

Jul 23, 2007 - Lisa Nichols

PR professionals can take advantage of free online resources to build relationships with reporters, reach their target audiences directly and uncover media opportunities.

May 3, 2009 - Andrea Aker

Bigger isn't always better. When it comes to working for a smaller employer they have their own unique pluses and minuses.

Nov 17, 2007 - Deborah S. Hildebrand

Winning a prestigious award can be transformational for a company's image and credibility, but PR departments should start planning for victory now.

Mar 4, 2012 - Justin Pugsley

Changing marketing trends and competition, has made the services of Public Relations (PR) and Advertising agencies critical for business survival than ever before.

Apr 8, 2009 - Sulemana Braimah

Small businesses can leverage online video marketing to build their customer bases, increase brand awareness and educate target audiences.

Jun 6, 2010 - Andrea Aker

When it comes to online marketing, do small businesses really need to spend money? Surprisingly, a lot of interest can be driven with some innovation.

Jul 5, 2010 - Ian Johnson

Finding specific small business budgeting software means a business owner does not have to flounder when it comes to planning, tracking and measuring performance.

Sep 25, 2009 - Fleur Hupston

Learn how to continue personal growth progress without spending lots of money.

Dec 9, 2008 - Jerry Lopper

Media relations is a fundamental part of any public relations (PR) plan and an effective media plan ensures the best results when communicating your message

Aug 10, 2010 - Erika Pennington

You may be dreading it, but writing a business plan is a must, if you want any type of financing. If you're not sure where to start, try custom planning software.

Aug 31, 2009 - Victoria Nicks

Making a professional looking website for a small business doesn't have to be hard.

Jun 25, 2010 - Katelyn Thomas

Businesses must define public relations to build PR objectives, strategies and tactics for a marketing plan. Basic definitions are explained with examples.

Apr 30, 2011 - Diane Seltzer

Public relations, or PR, is the practice of fostering and managing communications between an organization and its publics, creating a mutually beneficial relationship.

Aug 15, 2009 - Andrea Aker

The specific role, relative importance and relationship of the PR and Marketing departments varies between organisations.

Sep 10, 2009 - Paula Sainthouse