There are "Four P's" in the marketing mix. Often however, organizations overlook the simplest of principles in their marketing strategy and positioning.

Dec 29, 2009 - Josh Bennett

Many writers waste time, money and energy trying to market books to the mass market that essentially were written for a niche market.

Oct 5, 2008 - R.L. Coffield

Integrated direct marketing which involves the combination of different sales approaches has now become the preferred marketing strategy among most top companies.

May 21, 2009 - Sulemana Braimah

For years, Janette Rallison has made teens laugh with her witty and insightful romantic comedies. Here, she shares her writing strategies with Suite 101.

Jan 21, 2009 - Michael Jung

Article marketing is an effective strategy in any internet marketing campaign for increasing website traffic and backlinks to enhance website search engine optimization.

Mar 17, 2010 - Pat Spence

The real estate market disaster unfolded quickly and harshly for many, but those investors able to act quickly should profit.

Aug 23, 2010 - Michael Cook

Just five simple online marketing tasks can boost profits this holiday season. Use this ecommerce marketing strategy to maximize holiday website traffic.

Nov 2, 2009 - Jeanne Grunert

A cross-genre literary hybrid exists called the 'linked story collection,' but this name is often used to sell an otherwise unattractive literary form.

May 21, 2010 - Eva Gordon

Book trailers have become an essential part of marketing a novel. Read on to see why writers need visual media for promotions.

Oct 31, 2010 - Suzanne Pitner

Whether an author is self-published or a household name, social media (sites like Facebook, Twitter, YouTube and blogs) work great for book promotion.

Jun 18, 2010 - Maija Haavisto

The right mailing list is one of the most important elements that you can have in your marketing strategy. Here are tips about your mailing list.

Feb 11, 2011 - Lanee' Blunt

Online Marketing involves a combination of article writing, ebook writing, sales funnel, list building and social networking.

Oct 1, 2009 - Yogesh Lokhande

Making the most out of Twitter for marketing purposes may require that you make a few changes in how you approach this social media giant.

Sep 30, 2011 - Leslie Miller

Business success requires good marketing strategies and innovative combination of market research, brand management, advertising and PR.

Apr 12, 2009 - Sulemana Braimah

Writing the book is the easy part. Learning to promote, market, and sell the book is the part for which many authors are not prepared.

Jan 8, 2010 - Kristen Nichols

Do stock valuations go up and down seasonally at different times of the year? What market timing strategy can you use to profit from cyclical change?

Feb 8, 2011 - Kurtis Hemmerling

Web content can boost your business or organization's visibility online, but only if you can apply certain standards for your published material.

May 11, 2011 - Raymond Aguirre

To succeed in today's environment, salespeople must develop a sales strategy that emphasizes helping rather than selling, according to A Seat at the Table.

Feb 24, 2011 - Carol Wiley

Economics is usually dry and impenetrable but in this slim volume Eamonn Butler explains the workings of market economies in a light but non-trivial way.

Nov 10, 2008 - Martin P Wilson

This is a structured and comprehensive tool kit for analysing emerging markets and creating corporate strategies to deal with their institutional voids.

Jun 8, 2010 - Martin P Wilson