All too often actors confuse these two terms, not least because the people teaching them don't understand the difference either.

Dec 19, 2009 - Sean Pratt

At its root, the saying, "Actors are a dime a dozen," reveals both a profound problem and great opportunity with actor marketing.

Apr 11, 2009 - Sean Pratt

Though it requires more effort, time and money, using the mail can still give you a lot of bang for your advertising buck.

Oct 30, 2009 - Sean Pratt

Every email you send out has the potential of becoming a vehicle for self-promotion.

Mar 29, 2009 - Sean Pratt

Understanding the ideas of "Consistency" and "The Exposure Effect" are important in gauging your advertising efforts.

May 15, 2010 - Sean Pratt

When organizing the information that goes on your advertising materials, it's important to understand the concepts of "chunking" and "stickiness."

Apr 4, 2010 - Sean Pratt

The first rule of actor marketing is that your picture must be on everything you send out. It's not just for resumes anymore.

Apr 5, 2009 - Sean Pratt

An actor crafts their talents and skills into a specific product/service and then positions themselves in their chosen market.

Aug 28, 2009 - Sean Pratt

Mastering the how-to's of cold calling lies at the heart of building up your network.

Nov 7, 2009 - Sean Pratt

An actor's behavior while waiting for her turn to audition can have a big impact on her chances of success or failure.

May 17, 2009 - Sean Pratt

Creating a live theater piece for one actor takes great writing, a great talent and hard work. Good planning is essential before the page hits the stage.

Feb 3, 2010 - Rita Andriello

It is essential for an Actor to create a good office environment, using the right kinds of tools.

Feb 15, 2009 - Sean Pratt

With apologies to Aesop, here is a reworking of his fable, "The Grasshopper and the Ant" used to illustrate this important issue.

Jul 24, 2009 - Sean Pratt

Talent is one of the three elements that are essential to being a successful actor.

Feb 21, 2009 - Sean Pratt

Content marketing is the practice of using packaged information to establish business expertise, create awareness, educate consumers and drive sales.

May 13, 2009 - Miranda Miller

This article explains how to combine market segmentation and competitive differentiation to successfully position a product, service, or company in a market.

Mar 19, 2008 - Michael Rowland

Successful business owners all know how to market their firms. Discover the basic marketing tools you need to use to help your sales soar!

Dec 8, 2007 - Patricia Simone

Actors build an advertising campaign based on their marketing placement and strategy.

Sep 11, 2009 - Sean Pratt

Director of the new movie Super Capers starring Tom Sizemore, Adam West, and Clint Howard shares advice on directing actors.

Jan 13, 2009 - Joe Lam

Curious about voice over acting? Veteran voice over actor Yuri Lowenthal shares his insights into providing voices for animated cartoon characters.

Feb 1, 2009 - Michael Jung