Articles related to "Tv Advertising"



Special Offers for TV Advertising
Seminars and compelling sales pitches may leave prospective advertisers wondering why TV ads weren't in the budget years earlier. Look closely before leaping.
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Customer Marketing: Classic TV Ads
Three types of TV ads take TV commercial production from a simple announcement to effective advertising that produces results. Use promotion marketing like the pros.
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Leveraging Creative TV Advertising
For truly creative advertising, a TV spot is only the beginning. Challenge stations to fold in Web, email, sponsorships and other devices to stretch the value of the ad.
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TV Advertising Prices
Fluctuating with ratings, advertising prices for television ads ultimately depend on what media buyers can negotiate based on market conditions and inventory.
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Apple iMac TV's Advertising Sparks Controversy
Apple iMac TV screens are being sold with the advertising phrase that fuels people with eating disorders, especially anorexia.
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Back after the break
Does the advent of PVR Personal Video Recorders spell the end of TV advertising as we know it? At least one top TV executive says in ten years' time, the commercial break will be a thing of the past.
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Buying TV Advertising Like a Pro
How to buy TV advertising that boosts the marketing process and turns an advertising cost into an efficient customer marketing tool. Tips and tricks of the trade.
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Junk Food Ban on TV Advertising
TV advertising gets new rules as food corporations deal with junk food ban. In order to address childhood obesity, kid's TV programs can't advertise sugar.
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Market Research for Targeted TV Ad
The creative team may have a blockbuster concept. Make sure it resonates with the target market to keep the TV ad schedule and the ad budget as productive as possible.
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Ratings and TV Advertising Sales
Knowing television advertising lingo enables an objective analysis of advertising sales proposals. Here's a guide to basic terms for effective advertising on TV.
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TV Advertising for Small Business
A TV ad schedule can boost a small business with a good return on investment. Break-even analysis, creating an offer, and the right ad schedule are important basics.
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TV Commercial Production Primer
To contribute fully to producing a TV ad that works, advertisers need to understand the video production process. Technical awareness helps, too.
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Interactive TV for Marketing
For a long while TV advertisers have longed for the ability to monitor and interact with their TV audience, and now they can.
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Tween: The New Advertising Gimic
Advertisers are now spending their money on a demographic group known as the "tween."
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Why are TV Commercials So Loud?
Why is it that on TV (and radio too), the ads so often seem to bring an ear-piercing blast of sound? Arrrgh! Hit the mute button! What's a viewer or listener to do?
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Advertising for the Small Business
It's easy to waste money on unproductive advertising. These tips can help achieve focused, cost effective advertising, and maximum impact on a tight advertising budget.
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BBC, ITV CH4 Project Ruled Anti-Competitive
A joint media venture involving Britain's three biggest broadcasters - BBC, ITV & CH4 - has hit the buffers after the Competition Commission ruled it was anti-competitive
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Mad Men Nominated for 16 Prime Time Emmys
Mad Men portrays a Manhattan advertising agency in the 1960's. The AMC Prime Time Television Drama has been nominated for 16 Emmy Awards for excellence.
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Upfront Television Ad Commitments
ABC, CBS and Fox reportedly getting 8 to 10 percent price increases for their 2008-09 advertising. Fourth-ranked NBC said to be getting five percent increase.
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Finally, 2003 Racing Action
Future changes due for NASCAR, the Bud Shootout, and Daytona qualifying.
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A Stimulus for Advertising
Marketing leader urges more advertising to jump start consumer spending. But he says government must help industry to finance that advertising.
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Insidious Infiltration:A Brief History of Television Advertising
American Television Advertising has had a tremendous impact on our culture.
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Regulating TV Commercials for Prescription Drugs
The health reform movement has intensified the feud over the impact of television drug commercials and whether Congress and the FDA should tighten the controls on them.
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Small Business Newspaper Advertising
Newspaper advertisements are the main advertising media for small business, but a cost effective advertising campaign depends on understanding how newspaper ads work .
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The Outlook for TV Commercials
Advertisers looking for new media and formats as viewers fast forward past TV commercials. But TV spots leave behind heavy footprints for other forms of art to follow.
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Legendary Pitchmen Left Lesson for Advertisers
Two of America's most successful pitchmen died within five days in June 2009. They left behind a lesson for the advertising industry: Make the pitch without apology.
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2008 Primary Popular Votes
It's the total delegates that count, but primary popular votes may help candidates pick up momentum, enhance their fund raising and assist in recruiting superdelegates.
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Sporting Greats - Gary Lineker
Gary Lineker's football career not only took him all over England, but saw him playing in Spain and Japan too!
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2008 Political Ad Spending
Record spending impacts television and Internet. Barrack Obama, Hillary Clinton and Mitt Romney led all candidates in spending. But is it a waste?
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2008 Presidential Primary Votes
A big North Carolina win and a close second in the Indiana primary put Barack Obama more than 126,000 votes ahead of Hillary Clinton in presidential primary voting.
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Advertising Trends on the Industry Horizon
Marketing and advertising futurists agree that radical change is coming for advertisers and their agencies. Here are some ways the changes will impact the ad industry.
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America's Television Product Placement Rules
Parental, consumer and writer groups applying pressure as advertisers embed thousands of their products and services into television programs.
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Barack Obama and Adlai Stevenson
Abraham Lincoln was the only American president elected from Illinois. Here are some comparisons of the state's two latest presidential candidates: Obama and Stevenson.
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Christmas Toy Lists Cause Financial Hardship
The economic downturn of 2007-2008 doesn't seem to be slowing toy-buying Christmas shoppers down.
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Clinton Leads in Primary Votes
With only four Democratic state primaries remaining, the final primary vote winner is still up for grabs by either Hillary Clinton or Barick Obama.
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Delicatessen Film Review
Delicatessen, the breakthrough movie from directors Jean-Pierre Jeunet and Marc Caro, takes a satirical sideswipe at a dystopian future full of oddball characters.
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Free Publicity Beats The Best Advertising
The press release should be a key tool in the marketing strategy of any small business. A news story carries more weight than any advertisement and need cost nothing.
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How to Develop Good Ads
Here's a five-step process that has been well-tested and recommended by some of the best ad makers in the business. It's summarized in the acronym RAISE.
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NCIS Website Loves Gibbs, DiNozzo
The website for the Naval Criminal Investigative Service network TV show sizzles with thousands of fan posts that undoubtedly boost TV ratings and the TV stars.
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Nonprofit Online Community Great Marketing Tool
As many nonprofits are considering online marketing strategies to tap into existing social networks like Facebook, Ning offers organizations a chance to build their own.
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Notes on ACC, fresh faces and the Tour's financial problems
About dozen PGA Tour events are seeking new sponsors for next year... This week's Air Canada Championship will be the last... Fresh faces dominate the Tour scene...
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Phil Dusenberry of BBDO
Dusenberry developed GE's "bring good things to life" campaign, Pepsi's "new generation" slogan, the "New York Miracle" spots and Reagan's "Final Journey" documentary.
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Political Advertising
Politicians are incorporating more advanced means of technology into their campaign strategies. Their basic strategies, however, remain the same.
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Radio Advertising for Small Business
Not many small businesses use radio advertising, but accurately targetted radio audiences can be very receptive - and radio adverts needn't break the advertising budget.
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Snuggie Sensation
The Snuggie craze is sweeping the nation. What is the appeal of the backless blanket?
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The Grand Hotel Review
Can't get a room in the Grand Canyon? Not to worry. Just one mile outside the gate, The Grand Hotel has 121 rooms, a restaurant, saloon, and Starbucks coffee.
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TV Product Placement
Critics call product placement stealth and subliminal advertising, but Tivo, reality shows and Ben Silverman are helping it to grow by millions of dollars per year.
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Using Commercial Photography
After receiving your commercial and product images from your photographer, there are a multitude of ways those images can be reused again and again.
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What Songwriters Need To Know About Publishing Income -- Part 2
How music publishers make their money. (That may mean you!)
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2009 Advertising Outlook Grim for Most Media
Reports say the ad outlook is pessimistic for everything from the New York Times and network television to magazines, online display, social sites and mobile networks.
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