Articles related to "Product Placement"

To persuade jaded audience to watch advertisements and buy products, advertisers have come to rely upon product placement. Here's a history of this popular strategy.

Critics call product placement stealth and subliminal advertising, but Tivo, reality shows and Ben Silverman are helping it to grow by millions of dollars per year.

Culture minister expresses "very serious concerns about blurring the boundaries between advertising and editorial" in United Kingdom's highly acclaimed TV programming.

Parental, consumer and writer groups applying pressure as advertisers embed thousands of their products and services into television programs.

Some companies do action sports product placement. Others were there from the beginning, helping to define the culture & support the sports (and place their products!)

Marketing a product is not a simple undertaking. It takes a knowledge and a willingness to test and test again in order to develop an effective marketing plan.

Networks such as NBC have begun to emphasize audience engagement data in addition to ratings, while Chuck fans use their high level of engagement to target advertisers.

Encouraged by the success of "Mad Men" and product placement potential, networks are working on two more shows that could change how clients and viewers see ad agencies.

Firms pay millions to put their names on golfers' clothing and equipment, hoping to reap millions in publicity and sales. But Ryan Moore is not playing the logo game.

Sustainable communities and production methods are included n Coke's corporate social responsibility strategy.

Reality TV may be insipid, but it says quite about about the human condition. Here are some suggestions for incorporating reality TV shows into the college classroom.

A quick-look reference to all Extreme Sports articles by Jodi Gallegos for the year 2006.

Debate has raged over whether computer games may be called art.But with games becoming increasingly realistic, the real problem in the industry is the rise of consumerism

It's obvious that millions of kids are watching American Idol each week. So is American Idol really suitable for children and tweens?

The Federal Communications Commission is trying to promote joint ownership of newspapers and stations and is looking at the growing product placement business.

Game companies aren't sure whether machinima is legal and are trying to decide how much freedom they should grant users who use games for purposes other than gaming.

Making money off of your unwanted belongings is not much different from making money at a retail store. Follow these tips to get the most from your garage sale experience

If you're a fan of Mad Men and have never watched Classic TV, check out some of the old time shows online or on DVD. You'll appreciate Mad Men more-and the old shows too.

Written, directed and starring big screen funny man Ben Stiller, new release Tropic Thunder takes on film industry stereotypes in an attempt to blast away summer doldrums

Anheuser-Busch is one of many U.S. breweries that have began utilizing tours to enhance their marketing image among new and long-time consumers of their various products.

Explore the sublime world of Israeli designer Michal Negrin, with gorgeous Neo Victorian jewelry dripping with Swarovski crystals and flowing floral silk blouses.

Check out the trailer for Walt Disney's upcoming movie, Enchanted, starring Amy Adams and Susan Sarandon. It's wicked fun.

Many people feel that marketing unhealthy foods directly to kids is wrong, and that changes are long overdue. But will these initiatives be enough?

Bing Crosby, Fred Astaire, Irving Berlin and the unheralded Mark Sandrich, all in one magical package

Clipping coupons may save money, but there are less time consuming ways to stretch the food budget.

NBC's Kings, a modern re-telling of the biblical story of King David has been cancelled. The show's remaining seven episodes air beginning in June.

L. Frank Baum's Oz books have been adapted multiple times for radio. The most famous was a 1930s serial adaptation sponsored by Jell-O.

Roland Emmerich directs the grand daddy of disaster movies with 2012. The world is about to end, but with any luck John Cusack will live on.

According to the Mayans, the world ends in three years - about as long as the new disaster movie 2012, easily the worst end-of-civilization film ever.

Dante Carfagna takes us on a trip through the short-lived Black Rock scene of the late 60's

A review of Michele Simon's book, subtitled, "How the Food Industry Undermines Our Health and How to Fight Back"

The Beatles Rock Band shows that the fab four are still musically and economically viable forty years after their demise.

Martin Lindstrom pioneers the use of neuroscience to investigate consumer "Buyology" - the subconscious thoughts, feelings, and desires that drive purchasing decisions.

The rocker tries to get Empresario a win, while Tito Ortiz leads Team Hydra in a challenge for Kodak.

Vodkas are the most popular distilled spirit in the world. With the creation of flavored Vodkas the market has been turned on its ear and competition has increased.

Learn the various ways of securing money to fund your Independent film and how to go about them. Includes links to resources on grants, fundraisers and securing investors

The 1980s was the golden decade of fabulous teen films. Here's a list of some of the greatest.

Paramount Pictures' Barnyard: The Original Party Animal's greatest feat is its total contempt for its audience. 2/10.

The playboy bunny has captured the adoration and exaltation of today's youth. One can find the icon on the back's of cars, shirts, key chains, and now on junior sizes.

Websites are advertising alternative Santa vehicles such as trains, motorcycles, golf carts and stockcars with elf pit crews. They may be putting reindeer out to pasture.

Check out the official trailer for Vanguard/Starz Media/Twentieth Century Fox's Space Chimps. Film comes out July 8th.

The SuperBowl is famous for its advertising. Find out who advertised, who produced the best commercials, and who produced the worst.

Advertisers looking for new media and formats as viewers fast forward past TV commercials. But TV spots leave behind heavy footprints for other forms of art to follow.

There was the Planet of the Apes. Then there was Mad Max. Later came Waterworld. Now we have an animated post-apocalyptic scenario with Pixar Animation's WALL-E.

Media studies definitions are changing quickly as digital technology evolves, taking mass media and advertising and marketing communications in new directions.

Aston Martin has been sold again, this time to a group of marque enthusiasts and venture capitalists. Can they work together to ensure the success of this famous brand?

Mountain bike history movie Klunkerz won 2009 Cycling Film of the Year at the Endurance Sports Awards. Director Billy Savage talks about his inspiration for the MTB movie

Creator Bryan Fuller's funnily clever series about recently deceased folk who get recruited into reaping souls, is now on DVD and features both seasons and TV movie. 8/10

Daniel Mays and Paul Anderson star in a reworking of 1988 film The Firm. Dry lunch, Nick Love, should really have left it well alone. What a complete Melt!.. Review below

Linda Griffiths - in candid conversation on the future of Canadian theatre, the curious development of niche audiences and ongoing challenges for thespians of tomorrow.