Articles related to "National Newspaper Advertising"

Newspaper publishers hope to increase revenue by acquiring new media and by rebranding newspapers as consumer-friendly opt-in media in an opt-out ad world.

Marketing leader urges more advertising to jump start consumer spending. But he says government must help industry to finance that advertising.

What will replace newspapers and the editorial courage they have provided for centuries? There's nothing on journalism horizon to preserve this American heritage.

It is too early to declare the death of newspapers, but recent advertising and circulation losses leave them few options for survival. Here's one of them.