Articles related to "Market Research Techniques"

Market research is an important tool that supports business decision making. This article presents the typology of main research methods and outlines their applications.

Martin Lindstrom pioneers the use of neuroscience to investigate consumer "Buyology" - the subconscious thoughts, feelings, and desires that drive purchasing decisions.

Freelancers, contractors and the self-employed need professional development as much as permanent employees. Suggested training topics are discussed.

Gallup faced serious odds as he took on the leading pollster of the day, the Literary Digest, but correctly predicted F.D.R. winning the 1936 presidential election.

Marketing strategies that focus on the customer or client needs nearly always succeed because it's the customer who actually drives the marketing process.