Articles related to "Holly Buchanan"

Marketing to women requires learning the differences of how men and women think. Co-author Holly Buchanan talks with suite101.com about writing her first book.

Holly Buchanan, co-author of "The Soccer Mom Myth", suggests that advertisers should use the internet to better understand today's female consumer beyond "soccer moms".

The phenomenal growth of blogging has opened a new marketing resource for companies wanting to reach the female consumer in their target audiences.

Marketing to women requires knowing the target audience and then delivering products and services that meet their needs. Word of mouth referrals will follow.