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Articles related to "Harvard Business School Press"



Authentic Marketing Strategy
TIME Magazine labels "authenticity" one of the "10 ideas that are changing the world" today. James Gilmore and Joseph Pine explain the strategy.
authentic marketing strategy authenticity authentic products james gilmore and joseph pine harvard business school press

Oprah gives away e-book readers
Oprah give away e-book readers, Microsoft unveils Tablet PC, Amazon.com opens exclusive e-book store.
amazon.com microsoft tabletpc oprah


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