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Articles related to "Customer Centricity"

Organizations which previously established successful customer relationships need to make these relationships into new, definable customer strategies.

changing focus · individual customer transactions · exact transactional analysis · enabling technologies · case studies

CRM Applications Enhance Customer Interactions

A company known for a high level of customer service or targeting customers for profitability, could use these traits as focal points for developing a CRM application.

customer knowledge · customer value · business strategy · customer loyalty · customer value management

Learning from CRM Successes

In CRM, there is no one size fits all. Each industry sector has a unique approach to managing customer interactions. CRM needs to match corporate strategies.

customer-centric · crm implementation · customer knowledge · customer value · value potential