Articles related to "Copywriting"



What is Copywriting?
Professional copywriting skills are in demand and copy writing jobs are among the highest paid for freelance writers, so what does it take to become a copy writer?
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Copywriting for a Living
Online catalogs. E-commerce Web sites. Direct mail, brochures, paid reviews. There are a lot of ways to find self employment through copywriting for a living.
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Copywriting – Case Studies
Here's the why, what and how of writing an effective case study as a core component of a business-to-business corporate communications strategy.
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Creative Copywriting
A picture can be worth a thousand words, but a few clever words can also be worth a thousand pictures--with a dash of cultural relevance and wit.
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SEO Copywriting
SEO copywriting involves choosing the best search engine keywords and placing them in the appropriate place within the copy.
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Cultural Consciousness and the Media
Cultural Consciousness is becoming a worldview through observation and the Fourth Estate Guardian (FEG) is at the forefront of the Internet Society.
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Punch Up Your Play Script With Help From ... Advertising?!
They attempt to be funny. Sometimes they're clever. Frequently they're simply annoying. They're advertisements. Radio, television, billboards, and the internet are all clogged ... I mean, filled ... with them. Most people have no use for them. But they can hold a valuable lesson for the playwright.
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Two Sites Focus on Unusual Freelance Opportunities
Reviews of two freelance writing sites, by Marcia Yudkin and Herman Holtz.
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Write Persuasively and Sell Your Ebooks Online
Write a web page that motivates readers to buy your ebook.
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How to Charge for Freelance Writing Gigs
When you reach the point of bidding for writing projects, how do you take care of yourself without scaring away business?
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LSI vs. SEO Techniques
LSI is a way of getting higher search engine placement with the use of related words instead of keyword density.
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The Copywriter's Handbook
The Copywriter's Handbook is a classic book that lays out the basics of copywriting of all types. Freelance writers have referred to this manual for decades.
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Writing a Press Release
Press releases are a good form of publicity. Make sure they don't end up in the waste-basket by using a professional approach.
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Writing Killer Web Copy
Strong web writing requires an understanding of search engine optimization, good use of keywords, and clarity in writing. Develop a portfolio to prove your writing skill.
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Tips for Writing Effective Advertising Copy
Leo Burnett said "great copy and great ideas are deceptively simple." But other advertising leaders have had some more detailed thoughts on copywriting. Here are a few.
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Online Writing Jobs to Make Extra Money
Online writing jobs can earn writers extra money. Writing articles, producing promotional copy for business websites, and blogging are ways to earn an income online.
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Memetic Journalism, Part One
This article is the first in a continuation series on the topic of Memes. It adds to the elements of Memeology toward analysis of Memetic Journalism. Part one consists of a basic re-introduction to Memes including some more recent theories and part two delivers ideas regarding the Memetic effects of Journalism.
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Memetic Journalism, Part Two-Final Release
This article is the second in a continuation series on the topic of Memes. Adding to the analysis of Memetic Journalism, part two presents thoughts on the Memetic effects of Journalism.
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What is Business Writing?
Businesses are hiring freelance writers to work from home on writing assignments, doing a variety of jobs from writing press releases, to working as virtual assistants
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How to Register for a Copyright
Establishing a public record as owner of your work not only protects you, it helps you receive full benefits of ownership.
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How to Write Your Website's Content
When writing web copy, there are key rules to follow. This article details the nine fundamentals of writing persuasive online copy, as identified by expert Robert Bly.
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Write Effective E-Commerce Website Copy
When creating e-commerce websites, always write copy that keeps in mind how customers read online and how search engines find your site for successful online marketing
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Fourth Estate Changes
With a multitude of news stories in the media that really ignite our inner beings the Fourth Estate Guardians (FEGs) are ready to pursue some more innovative discussions. This is the last in the series on "Who Owns What." There are links to the list of publicators and we hope you will utilize these as you write and submit your works!
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Who Owns What Publications, continued
When you write for an Editor you imagine them to be part of "the particular" magazine, trade journal, or newspaper you are submitting to. You don't imagine them as small kegs in a major publication system, but that may be exactly what they are.
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Who Owns What Publications?
The initial article in a series on the "Big Ten" conglomerates of the publication|media industry. Who Owns What? You might be surprised who you are writing to and who you are writing for.
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Get the Message? Part 1-Advertising Strategies
Advertising is <i>everywhere</i>. It's a big-money industry, it's influencing how you spend your time, energy and money, and even cynics can become complacent. So even cynics might benefit from a review of some advertising strategies.
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Creative Writing in News Articles
Remaining factual is journalism's number one rule, but relaying the facts and avoiding sway does not mean boring writing. Add literary interest to journalistic writing.
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How to Develop Good Ads
Here's a five-step process that has been well-tested and recommended by some of the best ad makers in the business. It's summarized in the acronym RAISE.
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Increasing Sales
Need to get more customers, higher profits, better sales, or additional conversions for your business ? Learn how to increase sales now.
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The Five Most Common Direct Mail Mistakes
Direct marketing is a good way for your business to develop and maintain relationships with clients, customers and potential customers.
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Writing Effective Radio Ad Copy
Want to compose better ad copy? These six steps come from industry pros who've worked for media giants like CBS Radio and will help you be a more effective copywriter.
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You Are Your Own Writing Resource
If you think about it, you can become your own writing resource. Investigating direct mail order marketing, creating flyers, and piggybacking will promote your work.
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Secrets of a Freelance Writer
Secrets of a Freelance Writer is Bob Bly's classic book about how to make a six-figure income through writing for corporate and business clients.
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Angels
What or who are the angels?
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Global Democratization, eighth in a ten-part series on Global Constructs
Global Democratization: a universal email spreading the seeds of democracy?
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How to Entice the One You Love
Throughout recorded history there have been varied herbs (edible and non-edible) that have been rumored to invoke positive effects on those we love. Here's some of them for your reference during this, the season of love.
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How to Excel at Writing the Internet Article
Writing the Internet Article can offer unique features that are fun to learn.
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Lead the Teleworker Wave
Teleworking in the new millennium serves as an epiphany to the freelance writer's vocation. We can have it all and keep our slippers on!
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Remote Viewing
What is Remote Viewing? Does it have practical applications in everyday life?
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The Gaian Democracy
The Gaian Democracy presents a bottom-up strategy toward governmental organizational theory.
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The New World Order, ninth in a ten-part series on Global Constructs
The New World Order has become a globally recognized political concept; is it friend or foe?
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World Social Forum, seventh in a ten-part series on Global Constructs
World Social Forum.
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Paid Web Writing
Writing for the web requires some specific skills. Narrowing your focus will help you get paid to write on the web more easily.
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Public Relations Can Make a Successful Home-Based Business
How to build a home-based public relations business.
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Best Jobs For Working At Home
Information on jobs suited to telecommuting.
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Like to Write? You Have Lots of Home-Business Opportunities
Home business ideas for people who like to write
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Soon to be a Major Motion Picture
Mitchell dreams of being a famous Hollywood screen writer. When mobsters pursue him to stop his first big screen production, will he run, hide or compromise?
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The Ultimate Cosmo Girl
A look at the career of the ultimate Cosmo girl, former editor-in-chief Helen Gurley Brown.
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Be More Enterprising!
Review of "The Enterprising Writer:How to earn $111,245 a year, writing what you like when you like" by Michael Meanwell, a handbook for writers who want to learn to run a business and earn a living.
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Beginning Editorial Services
Interested in freelance writing or editing? Do you have editorial experience? Consider offering these services on a freelance basis.
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