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Cold calling remains an effective way to gain leads as long as planning and preparation are part of the process.
Selling over the phone requires repeated calls to uncover each prospect's needs. A series of statements, a different one for each call, will advance the caller to a sale.
To boost enthusiasm for making calls by phone, log calls in a CRM to measure results, keep expectations realistic, anticipate success and heed sales trainers' advice.
Internet-based market communications is growing fast and seems to eclipse conventional means, but business buyers prefer to read magazines and telemarketing still works.
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