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Articles related to "Advertising Campaigns"


In order to help advance their careers, actors must learn how and when to use the two basic methods of publicity.
Building a Google AdWords advertising campaign has the potential to bring thousands of unique visitors to a website in a matter of minutes.
A picture can be worth a thousand words, but a few clever words can also be worth a thousand pictures--with a dash of cultural relevance and wit.
Former model for the Dove advertising campaign for real beauty, Stacy Nadeau, talks about positive body image and the impact of the ad media.
Media professionals are always looking for news, interviews, and unusual events to report. Using a powerful key message is the best way to target an audience.
Once the first script in any radio campaign is written, following the theme and writing a campaign that continues in the same style is relatively easy.
Kaplan University breaks new ground with a marketing campaign that stands out by dramatically highlighting the gaps in today's higher education system.
Want to compose better ad copy? These six steps come from industry pros who've worked for media giants like CBS Radio and will help you be a more effective copywriter.
Apple iMac TV screens are being sold with the advertising phrase that fuels people with eating disorders, especially anorexia.
Why do some ad campaigns entertain and inspire generations while others just crowd the airwaves and magazine pages? Art & Copy answers this question.
Esther Pohl Lovejoy's quest for Oregon women's rights in 1912 engaged men and women through the Everybody's Equal Suffrage League, mass advertising and public relations.
The current economic condition has more and more first time bloggers seeking advertising in an attempt to turn their online writing hobby into a money making venture.
The Pomegranate Phone (though fake) is the ultimate phone incorporating all the possible features one can wildly dream about.
Search engine optimization is a must for e-commerce companies who need to get noticed. This comprehensive glossary helps beginners understand SEO phrases and terms.
Business students at Michigan State University and Eastern Michigan University gain degree experience by partnering with nonprofits to build AdWords campaigns.
Find out about Guido Daniele's style of hyper realistic painting - athat isn't what it appears to be. Hand & and body painting are just two of his fortés.
A brief look at advertising strategies and how repeated exposure to product branding reduces general life satisfaction.
Despite major relevancy issues, the newly released "Snickers Speak" campaign might just work out for the popular candy bar.
Farmers unions in Switzerland have chosen animals to raise and cement national awareness that buying fresh, seasonal, and needless to say Swiss produce is the way to go.
Newspaper advertisements are the main advertising media for small business, but a cost effective advertising campaign depends on understanding how newspaper ads work .
Design can make or break your company's updated logo, new brochure or overall look. Choose wisely when deciding on the firm you allow to undertake this important task.
To draw attention to themselves, every actor must first learn the essential terminology and concepts of marketing.
Air travel to New Zealand from Australia will soon be augmented with a new service. Rotorua industry, retailers, tourism and travel operators prepare for touchdown.
Developing and executing a new ad campaign can be intimidating. Many questions will need to be answered in the process. Planning is key to the success of your new ad.
According to the U.S. Small Business Administration (SBA) most new business owners often overlook potential customers in their own community.
In 1897 the editor of the New York Sun assured an 8-year-old girl there really is a Santa Claus. Macy's is enhancing the tradition with a star-studded online promotion.
In the current world of designer scents, celebrity perfumes and niche fragrances, spare a thought for some of the most commerical, ground-breaking perfumes of our time.
Poll results are in, and the majority of you are up for a journey on the Trans-Siberian Railway. Hanging out in St Pete’s or cruising the Croatian coast scored highly too
If you've been relying on Miller Lite's "Man Laws" for proper etiquette and form, you're going to have to start figuring things out for yourself. Man Laws are no more.
Advertising can be a great way of increasing that much needed awareness of your brand. Learn how to advertise your small or start up company without blowing your budget.
American Association of Advertising Agencies will use media conference and trade show to challenge members on digital communications and digital advertising.
April Fools' Day, is not an official holiday, but is commemorated in many countries around the world. But, why do we pull pranks and hoaxes on the 1st of April?
Disjointed story, undeveloped characters hold back the talented cast of 'The Ex.'
Anheuser-Busch is one of many U.S. breweries that have began utilizing tours to enhance their marketing image among new and long-time consumers of their various products.
Wine touring is not what it used to be. It's fast becoming big business.
The size zero debate continues with images of slightly rotund American model Lizzie Miller, but whether fashion designers adopt the look for the catwalk is questionable
Canada's aging population is putting pressure on family members to become caregivers. The fear of increasing abuse is real as families experience added stress.
Environmental impact can be reduced by eliminating waste, participating in carbon offsetting or emission trading schemes and implementing lean production systems.
Twenty-four year old style icon Zia Sachedina's Boutique was voted "2009 Best Fashion Accessories" and "Best Jewelry" in Savannah by Savannah Magazine.
Domino's Pizza responded to a cease and desist from Subway's lawyer in a television ad in which CEO David A. Brandon playfully burns the letter in a 450 degree oven.
Personalizing advertising can make versus break a good campaign. Many well known companies have used such tactics with successful results.
A virtual assistant can be a great asset to your business. Here's some information on how to hire one.
Everyone has an area of expertise - something in which they specialize. The self employed consultant knows how to take this to the next level.
There are thousands of radio stations in hundreds of countries throughout the world. How can a company be sure it's spending its advertising money on the right one?
Cigarette-producers may be gaining big margins by strategically evading focus groups that target them as lung cancer rates continue to climb.
Michigan is a popular place for golfing. With the season soon changing, many Michigan resorts are offering last minute golf vacation packages.
Light beer drinkers often prefer beers as low in calories as is possible. Following are the actual calories in beer from a few of the major brewing companies.
Apart from excellent teaching skills and techniques, running your own Pilates business requires a few advertising and marketing skills.
Beautify your hair and complexion with simple and inexpensive recipes.
Offline marketing is an important part of an overall website promotional strategy.


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