Anyone who stands in front of a live audience knows you have to keep their attention. Radio has a similar a live audience so what best entertains them?
Before you start talking to any audience and more so when you talk directly to them through the medium of radio, you should know the right language to use
There are ways of writing advertising copy that apply to other mediums that apply equally well to radio but radio has advantages for smaller advertisers
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Dan McCurdy - Dan McCurdy is a freelance writer producer creative and lecturer. Dan is one of the UK's most experienced radio writers and ...