Derek Armstrong, Marketing Guru, Author, Publisher
Armstrong is the author of five books, including four popular novels, and publisher at <a href="http://www.kunati.com">Kunati Books</a>, a "publisher to watch" according to the American Library Association.
He is best known worldwide as the principal, founder and strategist at <a href="http://www.personaco.com">Persona Corp</a> — the "hot shop" agency according to HOW Magazine and described as "strategy-oriented with killer creative" by Marketing Magazine. Derek personally worked with over 300 clients, including IBM, Sony, Nestlé and Merrilly Lynch. He invented <a href="http://personaco.com/left-brain-savvy-and-smart/">Persona Plan</a>, <a href="http://www.blogertize.com">Blogertize</a>, Power Personas, <a href="http://personaco.com/cognimatrix/">CogniMATRIX</a> and co-invented the <a href="http://personaco.com/animated-blog/">Book Trailer</a> in his role as a marketing innovator, and wrote the bestselling book <a href="http://www.amazon.com/Persona-Principle-Succeed-Business-Marketing/dp/0684802694/">The Persona Principle</a>. Persona Corp. is famous for it's 97.5% track record of sales and marketing success against client objectives.
He is author of five books, including the popular Alban Bane thrillers — <a href="http://www.kunati.com/the-game-thriller-by-derek-arm/">The Game</a> and <a href="http://www.kunati.com/madicine/">MADicine</a> — the <a href="http://www.lasttroubadour.com">Song of Montségur </a>trilogy, and bestselling marketing books, including The Persona Principle and <a href="http://personaco.com/blogertize-book/">Blogertize.</a> What the critics say of Armstrong's books:
Reviews of the Song of Montségur Trilogy Historical Fiction Novels:
“Tales about the Inquisition are not supposed to be amusing and entertaining, but Armstrong (The Game) manages to make them just that while keeping historical integrity... recommended for all” —Library Journal
“The 13th-century French inquisition provides the backdrop for Armstrong’s action-packed second novel (after The Game).” —Publishers Weekly
“Brilliance in which Armstrong blends comedy, parody, and adventure in genuinely innovative ways. A writer of abundant talent.” —David Pitt, Booklist
Reviews of Armstrong's Alban Bane Thrillers:
“A cantakerous detective, Alban Bane ... a touch of the hit TV series House ... Bane adds a delightfully sarcastic tone to the action ... keeps us chuckling.” —Booklist
“In his follow-up to the excellent The Game, Armstrong takes on a whole new set of challenges ... brilliance in which Armstrong blends comedy, parody, and adventure in genuinely innovative ways.”—Booklist
"Detective Alban Bane's second outing takes a satirical look at genetics research companies, zombie films and more in Armstrong’s action-packed novel.”—Publisher’s Weekly
“Amusing and entertaining ... recommended for all libraries.”—Libaray Journal
“Suspenseful and rich with dark humor ... in the thriller tradition of Weisman and Connolly.”—ForeWord
“A super sleuth.”—Kirkus
<em>Reviews of Armstrong's Business, Sales and Marketing Books:</em>
<em>“Bound to increase in importance.”—Entrepreneur</em>
<em>“Any business can benefit from these principles.” —Profit Magazine</em>
<em>“One of the best business tomes around.” —HOW Magazine</em>
<em>"Brilliant.” —Studio Magazine</em>
<em>“Reach all your business, sales and marketing goals.”—Dayton Daily News</em>
Best known for historical thrillers and mystery thrillers, <a href="http://www.kunati.com/derek-armstrong-official-autho/">Derek Armstrong</a> is also a screenwriter, publisher and well-known marketing guru. His defining signature style was described by Booklist as "brilliance in which Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Armstrong is the creator of Alban Bane, featured in the Alban Bane thrillers <a href="http://www.amazon.com/Game-Derek-Armstrong/dp/1601640013/">The Game </a>and <a href="http://www.amazon.com/MADicine-Derek-Armstrong/dp/160164017X/">MADicine,</a> a character affectionately compared by critics to House M.D., the TV character. He is the author of the popular <a href="http://www.lasttroubadour.com">Song of Montségur</a> historical trilogy, including <a href="http://www.amazon.com/Last-Troubadour-Song-Montsegur/dp/1601640102/">The Last Troubadour</a> and The Last Quest. He is also author of two non-fiction titles: <a href="http://www.kunati.com/blogertize/">Blogertize—A Leading Expert Shows How Your Blog Can Be A Money-Making Machine</a> and <a href="http://www.amazon.com/Persona-Principle-Succeed-Business-Marketing/dp/0684802694/">The Persona Principle: How to Succeed in Business with Image-Marketing</a>. Forthcoming in 2009 is a breakthrough Harry Potter competitor: Magick Inc.
Derek Armstrong has won many awards for advertising copywriting Internationally and wrote <a href="http://www.personaco.com">The Persona Principle</a> (Simon & Schuster) with co-author Kam Wai Yu, now translated to five languages.
<strong>Accomplishments:</strong> Derek Armstrong has won many awards for advertising copywriting Internationally and wrote <a href="http://www.amazon.com/gp/product/0684802694/ref=cm_arms_pdp_dp/104-0585812-0292746" target="_blank" class="offsite-link-inline"><strong><em>The Persona Principle</em></strong></a> (Simon & Schuster) with co-author Kam Wai Yu, now translated to five languages.