Rik Ferrell

My background is mainly in advertising and marketing. I've been a successful account executive in both print and broadcast media for companies like CBS Radio and Clear Channel for the past 16 years, and I've made my clients a lot of money. I've trained media salespeople, created and sold event sponsorships for everything from targeted job fairs to massive multi-day stadium rock shows, and worked endorsement programs with both on-air personnel and pro athletes.

In short-I understand what it takes to make your media dollars work for you. And I'll tell you the things that your ad reps don't want you to know. Because typically they're not looking out for your best interests-they're looking out for the interests of their station, their managers, and their wallets.

When I'm not wearing a tie, I'm a freelance music and lifestyle editor for What's Up Publishing in the mid-Atlantic, and I'm a guitarist is a ridiculous rock band called Jack the Penguin. Look us up on MySpace.

I also like to drive my car really quickly on local sports car road courses.