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I am a marketing consultant who specialises in small businesses. I like to refer to them as micro-businesses as they generally have less than 20 employees. Dealing with companies this size provides a huge sense of satisfaction as I can make a real difference to them - and a real difference here can have a significant impact on their income.
I also lecture on marketing at Manchester Metropolitan University, mentor students sitting assignments for the Chartered Institute of Marketing and provide training courses via my local Chamber of Commerce.
My writing interests are in the marketing arena. With almost 20 years experience of developing marketing plans and activities, both for major companies and small enterprises, I have lots of experience I can share with readers. My writing experience to date has been mainly copywriting for clients but I want to expand into both marketing and general business management articles and features.
Professional memberships include the Chartered Institute of Marketing (at Chartered Marketer level) and the Institute of Direct Marketing .
I live in a semi-rural area of Cheshire, UK with my wife and two dogs.