Ed Van Herik has worked as a professional journalist and public relations spin doctor for more than three decades.
As a spin doctor, he was a principal TV spokesman for a major electric utility during the California energy crisis in 2000-2001. He knew he had made the big time when strangers came up to him in Costco asking for more information.
Ed has won public relations awards for publicizing the potential of electric cars (new product); for the unveiling of a merger that created a Fortune 500 company; and for co-authoring a pivotal white paper on energy efficiency, electric transportation and the environment.
As a journalist, Ed's newspaper stories brought in a $25,000 anonymous donation to a Christmas charity, caused government agencies to take action on problems highlighted in his stories, and spurred developers to fix their botched subdivisions.
Ed has been a business reporter and/or editor at the Los Angeles Daily News, the Orlando Sentinel and Crain's Cleveland Business, guiding news coverage or covering topics like real estate, retail, stocks and utilities.