The FIFA soccer World Cup 2010 in South Africa kicked off on 11 June 2010 and Nike, Adidas, Puma unveiled new soccer boots specially made for FIFA soccer World Cup 2010. Steven Pienaar debuted the Adidas Adizero in South Africa's opening match against Mexico on 11 June 2010.
Indeed Nike, Adidas and Puma are pulling out all the stops to get ahead in the lucrative soccer boots business for the FIFA soccer World Cup 2010. The top three soccer boots launched for the FIFA soccer World Cup 2010 are the Nike Superfly, Adidas Adizero and Puma PowerCat 1.10 Tricks.
Nike Superfly
Nike launched the Nike Mercurial Vapor Superfly II soccer boots for the FIFA soccer World Cup 2010. Each pair of Nike Mercurial Vapor Superfly II soccer boots has two front studs that retract and extend in a purple and orange color combination.
Nike claims that the Nike Mercurial Vapor Superfly II soccer boots enable toe-off acceleration and minimize slippage in game-changing situations. The Nike Mercurial Vapor Superfly II soccer boots retail at US$400. The following players are expected to sport the Nike Mercurial Vapor Superfly II soccer boots at the FIFA soccer World Cup 2010:
- Cristiano Ronaldo – Portugal
- Robinho – Brazil
- Franck Ribery – France
- Clint Dempsey – USA
- Nani – Portugal
- Didier Drogba – Ivory Coast
- Nicklas Bendtner – Denmark
Adidas Adizero
Adidas launched the Adidas F50 adiZero TRX FG soccer boots for the FIFA soccer World Cup 2010. Weighing in at only 5.8 ounces or 165 grams, the Adidas F50 adiZero TRX FG soccer boots are super-lightweight for top speed.
Adidas claims that the TRAXION FG outsole on the Adidas F50 adiZero TRX FG soccer boots provides grip and comfort on firm natural surfaces. The Adidas F50 adiZero TRX FG soccer boots retail at US$200. The following players are expected to sport the Adidas F50 adiZero TRX FG soccer boots at the FIFA soccer World Cup 2010:
- Lionel Messi - Argentina
- Jose Altidore – USA
- Lukas Podolski – Germany
- David Villa – Spain
- Jermaine Defoe – England
- Diego Forlan – Uruguay
- Steven Pienaar – South Africa
- Arjen Robben – Netherlands
Puma PowerCat 1.10 Tricks
Puma launched the Puma PowerCat 1.10 Tricks soccer boots for the FIFA soccer World Cup 2010. The Puma PowerCat 1.10 Tricks soccer boots come with “Springtech” foam across the vamp to shoot the ball with extra energy.
Puma claims that the Puma PowerCat 1.10 Tricks soccer boots were inspired by the Continent’s sun, vast skies and rich soil, and are part of the world’s first continental soccer kit. The Puma PowerCat 1.10 Tricks soccer boots retail at US$210. The following players are expected to sport the Puma PowerCat 1.10 Tricks soccer boots at the FIFA soccer World Cup 2010:
- Nemanja Vidic – Serbia
- Michael Carrick – England
- Giorgio Chiellini – Italy
- Thomas Hitzlsperger – Germany
- Bakary Sagna – France
Jo Bilson - Jo Bilson is a management consultant with interests including venture capital and entrepreneurial finance.
