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Photograph of Gopinathan, Gopinathan T.

T. Gopinathan -

Business should benefit the community as well as the businessperson.

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Product Management

Merchandising seeks to get the retail customer to spend more on the store's merchandise. This process starts from the early stage of selecting merchandise to stock through shelf display and pricing to special promotions including seasonal offers and special displays. This section looks at the varied techniques used by retailers to get customers buy more from them.

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