Successful Business Plans

Lesson 6: Polishing Up

Appendix Section

Your Appendix section should include all of the back-up documents to the data you have already shared. in this section, you will want to provide as many supporting documents as you can. Two good places to find most of your important information will be the library and your customers.

Your public library carries previously written articles, publications, newsletters, reports, and statistics that will help you verify your claims. Also, look for Market Survey Data that has been collected by an independent surveying company such as the Gallup Organization or IMC.

You should consider obtaining letters of reference. Your customers may be your strongest ally, when persuading potential investors with your project. If you can persuade loyal, satisfied customers, and/or respected people in the community to write you a letter of recommendation, you will be miles ahead of your competition. Get them to write the letter on their letterhead.

Also include brochures, mechanical designs of your product, contracts, media information, and surveys.

This section of the business plan might include some or all of the following:

• Footnotes from the text (i.e. assumptions used in projections, further sources of information, etc.)
• Supporting documents
• Articles, clippings, and special reports that substantiate your background information in marketing, customer profiling, and industry information
• Biographies or resumes
• Bibliographies
• Charts and graphs
• Copies of contracts and agreements with key strategic partners, officers and suppliers
• Glossary of terms (if applicable)
• References: lenders, investors, other bankers, suppliers, anyone who can give positive feedback on your past business performance.
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