Lesson 8: Introducing your Business

Buzzwords

Keeping up to date with business buzzwords can be an exhausting business. Because they exist largely in order to generate a fashionable impression, buzzwords change all the time. The guide recommended along with this course can help you to familiarize yourself with those you think you might need. For these purposes, it's better to rely on a web guide than on a book, since web guides can be constantly updated. However, you should bear in mind that international guides may include terms which nobody in your area is yet familiar with. Whilst using these make make you look cutting-edge, it could also make you impossible to understand.

It's very important to get buzzwords right; using them inappropriately will make a worse impression than not using them at all. Businesses with a traditional image may prefer to avoid them altogether, or to use only those which have been established for some years. Businesses which want to create a modern image can benefit from them, but, in most cases, they should be used sparingly. Over-use could make you seem pretentious. In correspondence, you should try to tailor your use of buzzwords to match the rate at which they are used in the communications to which you are responding.

Buzzwords are appropriate in a business plan, as are technical words, because they demonstrate that you are familiar with your field. At any given time, there are a few buzzwords which are particularly fashionable for inclusion within business plans. The best way to discover these is to read the advertising material distributed by the organizations to which you intend to submit your plan. In this context, buzzwords provide a sense of community. People will be more excited about talking to those who use the same special language as they do.

  1  2  3  4  5   

Print this page