Lesson 3: Market (and Market)
In this lesson, you'll learn how to resell to non-competing markets, vary your writing, and practice the "write etiquette."
Gain Editorial Contacts
There are three ways to gain editorial contacts (clients):
1) Resell your published work to non-competing markets.
2) Vary your writing experience.
3) Practice the "write etiquette."
When a work has been published, writers can send it to markets vastly different from one another (ones that accept reprints). Kathryn Lay, author of the book, The Organized Writer is a Selling Writer, says in her article titled, “Reselling Your Writing:" ‘Of the 330 articles, essays, and short stories I have had published, at least one-third of those have been reprint sales…one of my Christmas essays about sharing Christmas with others has resold and been reprinted every year since 1990.’
We shall examine this.
The second way to gain contacts is by varying your writing. You will gain a wider audience, a variety of contacts, and more jobs. Keep in mind you must continually update your author's bio each time a work has been published. This way, prospective clients can view your recent works, you can confidently dish out the url knowing your best is there for the taking, and you have avoided future overload.
Then, there is the third method: practicing proper etiquette when doing business with clients. To be welcomed back by an editor or organization, you need to address them by getting quickly to the point. I'll offer some concrete examples.
Marketing your work is about making as many new contacts as humanly possible. By following the three suggestions in this lesson, you'll have entered a new world: the world of professionalism.
