Cross-Cultural TrainingLesson 8: Adapting to Your New CultureStrategies that will help newcomers adjust to a new cultureAvoid the Use of the Self-Reference Criterion The tendency to use one's own values and beliefs to judge a situation is so common that the cultural anthropologist J.A. Lee created a term to descibe it. It's called using a self-reference criterion (SRC) and it can impede the process of cultural adaptation. The book, "Global Marketing Management," describes a four-step process created by Lee that helps global marketers see cultural differences that can cause potential problems, analyze them, and take the actions that will allow them to cope with them. I think these same steps can be used to handle situations individuals may face as well. The steps are as follows: 1) Define the situation in terms of your own cultural traits, customs, or values. 2) Define the situation in terms of the host culture's traits, customs, or values. 3) Isolate the self-reference criterion influence in the situation and examine it carfully to see how it is influencing your view of the situation. 4. Redefine the situation, but this time without the self-reference criterion influence and act in a way that benefits all.Follow Suggestions From the Peace Corps The Peace Corps has a list of coping strategies that it created with the help of its volunteers. You'll find it below. You can take the headings and make your own list as well. Things I can do with other people: Things I can do on my own: Things I can remind myself of: Ways I can improve my language skills:
LessonsLesson 1: What is Culture? Lesson 2: What is your culture? Lesson 3: Introduction to Basic Cultural Differences Lesson 4: Global Communciations Lesson 5: Culture in the Workplace Lesson 6: Culture in Society Lesson 7: Culture Shock
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