Cross-Cultural Training

Lesson 5: Culture in the Workplace

Suggested Reading

International Marketing

Philip R. Cateora, "International Marketing" (Boston, MA and Homewood, IL: Irwin, 1990)pp. 72 - 81.

Masaaki Kotabe and Kristiaan Helsen, "Global Marketing Management" (New York: John Wiley & Sons, Inc., 1998) pp. 83 - 84.

Culture Maps

http://www.business.com/bdcframe.asp?tic...

Cultural Misunderstandings

http://www.business.com/bdcframe.asp?tic...

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