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Cross-Cultural Training

Lesson 4: Global Communciations

Suggested Reading

"International Marketing" pp. 114 - 127 and Exhibit on page 128.

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Lessons

Introduction
Lesson 1: What is Culture?
Lesson 2: What is your culture?
Lesson 3: Introduction to Basic Cultural Differences
Lesson 4: Global Communciations
• Lesson Objectives
• Introduction
• Verbal Communication
• Non-verbal Communication
• The Art of Indirectness
• Summary
• Lesson 4 Exercises
• Answers to Lesson 4 Exercises
• Suggested Reading
• Bibliography
Lesson 5: Culture in the Workplace
Lesson 6: Culture in Society
Lesson 7: Culture Shock
Lesson 8: Adapting to Your New Culture