Cross-Cultural Training

Lesson 3: Introduction to Basic Cultural Differences

Bibliography

Philip R. Cateora, "International Marketing" (Boston, MA and Homewood, IL: Irwin, 1990)p. 117.

Masaaki Kotabe and Kristiaan Helsen, "Global Marketing Management" (New York: John Wiley & Sons, Inc., 1998) pp. 96 - 100.

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