Lesson 1: What is Culture?
Bibliography
Philip R. Cateora, "International Marketing" (Boston, MA and Homewood, IL: Irwin, 1990)pp. 72 - 81.
Masaaki Kotabe and Kristiaan Helsen, "Global Marketing Management" (New York: John Wiley & Sons, Inc., 1998) pp. 83 - 84.
Peace Corps, "Culture Matters" http://www.peacecorps.gov/wws/culturemat...
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