Mark Cuban: Podcasts not a money maker
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» Kirk - Podcasts not a money maker
.This guy has good instincts
Mark Cuban: Been there, heard that
By Frank Barnako, MarketWatch
Last Update: 11:11 AM ET July 11, 2005
http://www.marketwatch.com/news/story.as...
WASHINGTON (MarketWatch) - The man who became a billionaire capitalizing on the Internet's ability to deliver radio programs has some advice for the thousands of people producing podcasts: Trying to make a business out of it is a mistake.
In comments on his Web log, Mark Cuban, the founder of Audionet - which he sold for $6 billion - says all the enthusiasm about podcasting is déjà vu from 1996. "Podcasting is hot. Podcasting is cheap and easy. Podcasting can be fun," he writes. But unless you are repurposing content from another medium, "it will be rare to find anyone making money from originating podcasts," he writes on BlogMaverick.com.
The problem is the Internet's huge reach and appeal. "It's the ultimate long tail environment," he writes, referring to the concept that the Web can cater to niche and hyper-niche interests. "There are no hits. There aren't any breakthrough shows. (Instead) there are tens of thousands or more blips on the radar." And it's tough to stand out in the crowd.
Need evidence? Cuban cites Pseudo.com and EYada.com, two companies that ambitiously produced original content and failed. "There is a good chance that their history is your future," Cuban warns podcasters.
-- posted by Kirk
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