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Jul 14, 1999

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British Invasion: Part II

We continue the British Invasion this week with a look at who followed the Beatles into America. The American market was one of the hardest to break into, but once the Beatles had landed, the doors were open for those who had become famous in the UK to enter rock's home grounds. "The biggest thing the Beatles did was to open the American market to all British artists," said Arthur Howes, planner of the early Beatles' tours of England. "Nobody had been able to get in before the Beatles. They alone did it. I had brought over lots of American stars, but nobody had gone over there." The All-American sound of local radio stations dissapated to reveal a new force, primarily guitar bands that wrote, sang, and played all their own pieces. The mass-production of bubble-gum pop songs was to nearly come to an end, and certainly was over in the hearts of the teens.

By: Robert Whillans

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