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Photograph of Gopinathan, Gopinathan T.

T. Gopinathan -

Business should benefit the community as well as the businessperson.

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Customer Management

Customers keep a business going and determine whether it succeeds and grows, or goes bankrupt. It is hence necessary to know as much as possible about your customer so that you can deliver to the person a value for which that person will be willing to pay a price that generates a profit for you. Customer management involves both acquiring and retaining customers and we look at the issues and practices in this section.

Latest articles in Customer Management