Lessons
In this lesson, we will cover the three foundational topics of your business plan. Once you have developed this section, you will set yourself up to...
General Company Description
Present Situation
Objectives
Lesson 2: What Are You Selling?
In this section, you will describe your company's products and/or services in detail. Determining your future products, projected development, and...
Current Product/Service
Research and Development
Production and Delivery
Lesson 3: Who Is Your Customer?
Potential lenders and investment groups must be clearly convinced that the market you have identified is feasible for the distribution of your...
Market Analysis
Marketing and Sales Strategies
Lesson 4: Who Is In Charge?
The management team provides the leadership for your business and must include combined strength in both management and technical areas. The...
Company Overview
Management Team
Board of Directors
Strategic Partnerships
Lesson 5: Show Me The Money!
The financial portion of your business plan is a narrative that presents summaries of your business' financial history (if applicable), your...
More Than Dollars and Cents
Financial Projections
Implementation Schedule
Statement of Resource Needs
Lesson 6: Polishing Up
The last two sections of the business plan, the Executive Summary and the Appendix, are the sandwich bread to the meat, so to speak. The Executive...
The Executive Summary
Appendix Section
Lesson 7: Practical Tips
Congratulations! You have compiled a good, solid business plan, if you have followed the steps in this course and enriched your experience with our...
Be Realistic
Document Your Claims
Create a Unique Selling Advantage
Be Flexible
Use Technology to Good Advantage
Attend to Packaging
Present the Business Plan Skillfully and Graphically
Lesson 8: Funding Your Plan
While navigating your new or existing business on its intended road to success, there are many varied funding paths you can take. This lesson will...
Identifying Your Capital Needs
Narrowing the Search for Funds
Self Funding
Locating Private Resources
Commercial Funding
