Lessons
What is marketing and how does it differ from selling? What combination of selling and marketing is appropriate for your business? How to determine...
Introduction
Who needs what you produce?
Who wants to buy and can afford it?
Put your potential market in groups
Which groups can you access easily?
Bibliography
Lesson 2: Positioning your product or service
How to use marketing strategies to position your product or service for optimum competitiveness and best profitability. Defining to which market...
Introduction
Added value
Perceived value
Competitive advantage
Making money by delivering best value
Bibliography
Lesson 3: Getting new business
The best way to get new business right away, over the next few days and a good plan to get new customers continuously over the next few months...
Introduction
Presenting your product or service
Identifying the groups most likely to buy
Get new business tomorrow
Get a steady stream of new customers
Enter new markets
Bibliography
Lesson 4: Networking as a marketing tool
Networking is one of the most powerful strategies to increase the profile of your business and reach your target markets. How do you become part of a...
Introduction
Become aware of your own network
Use existing networks for new business
Join new networks
Working with networks
Create your own new network
Bibliography
