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Diane Seltzer, Topic Editor, Diane Seltzer

Diane Seltzer -

Diane is a branding, pr and social media marketer with experience ranging from advertising to corporate marketing and consulting.

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Branding and Brand Management

Looking for business marketing or brand management strategies? Learn how businesses and corporations can improve their branding with the latest techniques like using Company Blogs to Improve Branding and PR or YouTube Videos for Branding.

Suite101 branding articles also include traditional branding resources on Brand Life Cycle, Small Business Branding, Personalizing a Company Brand and more.

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Latest articles in Branding and Brand Management

 Logo Board Game Shows the Value of Company Brand Recognition

Building strong brands is reinforced in family-friendly game that plays on brand nostalgia and pop-culture memory of popular company brands over the years.

Nov 30, 2011 – Diane Seltzer

Sponsorship for Non-Profits: Available Opportunities

NPOs seeking sponsorship need to know exactly what they have to to offer as vehicles or "properties" for marketing sponsor names/brands.

Nov 7, 2011 – Thomas Alan Gray

Brilliant Branding Strategies of Highly Celebrated Brands

Apple, Google and IBM, the three highly celebrated brands employ brilliant strategic branding programs that help them retain the top positions every year.

Nov 6, 2011 – Manu Priya

Create a Brain Trust for Your Business and Boost Company Value

Intellectual capital is an effective and frugal business development tool. It is wise to invest in your company's DNA because it offers perceived value.

Sep 21, 2011 – Michelle Cubas

Marketing Corporations as People: Personalizing a Company Brand

Some say corporations are people too. True or not, these ideas can help build a company's brand personality by being more personalized in marketing efforts.

Aug 13, 2011 – Diane Seltzer

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