Which Comes First - Promotion, Printing or Licensing?

Posted by Katelyn Thomas Oct 5, 2008

A reader asks, "Which comes first,promotion,printing of first copy or licensing of your magazine?"

For me, it was promotion. I mocked up a four page zine and a rate card to show around. When I got enough ads to cover printing, I laid out, edited and printed the mag.

Once your magazine is finished, you can register it for an ISSN. This is the last step because you need to send an actual sample of the mag in and I found it easier to send a published copy instead of creating a whole new sample. I had already registered the online version of the magazine before I started the print version.