WALL-E Versus A Hula Hoop

Posted by Dominic von Riedemann Apr 30, 2008

First off, it was WALL-E versus a vacuum cleaner in a Superbowl spot. Then the robot star of the upcoming Disney/Pixar movie battled a magnet. Now Andrew Stanton (Finding Nemo) directs the little guy as he takes on a Hula Hoop.

The fine folks at /film scored a clip of the titular robot getting to know the classic plastic hoop, and the clip's another winner from a company that hasn't made any serious mistakes yet. Pixar decided to take on the task of promoting WALL-E after they felt that Disney Marketing dropped the ball with last year's Ratatouille, and they're doing a great job of getting the word out about this movie. Some good online buzz is building for this film, and Disney Consumer Products is salivating for a cash bonanza when WALL-E associated merchandise hits store shelves.

The "WALL-E vs a ____" marketing concept could get seriously annoying in lesser hands, but Stanton is smart enough to keep the laughs coming without boredom setting in. This is an inspired ad campaign for a movie that, from most reports, appears to be another home run for Pixar.

You can check out the clip by clicking here. WALL-E comes to theatres on June 27th.