Baby Einstein Offering Refunds on Baby DVDs

Posted by Michelle Carchrae Oct 25, 2009

So it turns out that Baby Einstein is just a clever marketing trick, and that the DVDs and videos are not only counter to the American Academy of Pediatrics' recommendation that infants under 2 years old have no screen time, but they really don't make babies any smarter either.

The Campaign for a Commercial-Free Childhood is celebrating a victory following a years-long campaign to hold Disney accountable for the misleading marketing of their Baby Einstein products. For a limited time, parents who bought a Baby Einstein DVD or video in the last five years can get a full refund. If you bought a Baby Einstein DVD or video believing that it would help your child learn and you were disappointed to find out that it won't, be sure to make use of the full refund. This is a great way to show Disney that parents expect to be told the truth about products marketed to babies and children.