Red Moto SLVR Debuts

U2 star Bono's red brand campaign has come to mobile technology. Bono has called on major companies to produce red versions of their products to promote awareness of the AIDS crisis in Africa. A portion of the proceeds from sales of the red branded products also goes to help AIDS embattled countries in Africa. Following the release of the RED American Express, Motorola is now offered a red branded version of its SLVR mobile phone to customers in the UK. Mobile service providers in the UK have also pledged to donate a portion of monthly bill of each red phone subscriber's to the project.

Rumors also indicate that Apple will be launching a similar red iPod later this week. The rumored red iPod is expected to be announced at a press event on Thursday that coincides with the opening of the new flagship Apple store in Manhattan. The event is also expected to include the release of a new line of Apple notebooks.